If you’re a super sharp entrepreneur who loves delivering your service,
but dreads selling it…

Learn the Secrets To Talk About Your Programs And Ask For The Business with Complete Confidence

So You Can Ditch the “Before”…


And Sell Happily Ever “After”…

Hi Entrepreneur,

When it comes to sales conversations, are your results hit-or-miss?

You’re bringing your A Game, but you’re:

  • Not getting consistent results. Sometimes you hit the ball out of the park. Other days, you wonder what hit you!
  • Still not earning what you’re worth, especially considering the success you’ve achieved in the past
  • Seizing up when it’s time to talk money, even when YOU KNOW they want to work with you
  • Weirdly uptight in your sales conversations—and it’s crippling your ability to close!

Sure, you’ve gathered sales tips like a squirrel gathers nuts and berries. You’ve read the sales books. Watched the videos. Asked your friends what works for them.

And, smart person that you are, you’ve stitched all those one-off tricks and techniques into a patchwork sales “strategy.”

The truth is, that’s your problem.

A celebrated chef in a 3-star Michelin restaurant doesn’t “cut and paste” recipes together to make an exquisite dish that foodies adore.

Oscar-winning actors don’t read a blog post on Stanislavski and say, “I get the gist. I’ll just wing it from here.”

And entrepreneurs who know how to gracefully sign new clients aren’t just “naturals” who woke up one day and knew how to close sales conversations.

Like cooking and acting, sales conversations are an art form. 

Thankfully, your goal isn’t to perform at Lincoln Center or Radio City.

You just want to hear “yes!” from potential clients a whole lot more than you do now. Which means that…

To win more business,
you need to learn the art of ASKING for business.

Being successful in sales isn’t about having a grab bag of scripts, one-liners and comebacks. It’s about knowing how to ask the right questions, in the right order—and knowing how to listen and engage your potential client’s replies.

You need a simple, overarching strategy that lets you relax in sales conversations—and that’s so intuitive, you can roll with the punches with total confidence and control (no matter what comes up!).

As a business development strategist, I designed a program to give you everything you need to master the art of honest sales conversations, from start to finish, so you can immediately increase the number of new clients who enthusiastically sign on with you—and feel really good about their decision to pay you every penny you’re worth.

And now you can learn how to do it on your own…


Fast track your sales!

Art of the Ask Essentials

In this brand new, go-at-your-own-pace program that’s shipped right to your dooryou’ll learn to:
  • Get appointments without sounding pushy
  • Unearth your prospect’s core issues without feeling like you’re prying
  • Talk with your client so they feel heard and understood
  • Clearly define the value you bring to your clients—and how to express it in a way they can’t resist
  • Create a thoughtful, insightful questioning strategy that has your prospects asking YOU how they can work with you!
  • Confidently talk about your fees
  • Effortlessly get the “yes” by confidently closing sales naturally and in your own voice every time you speak with your “perfect peeps”
  • Gracefully close the business without sounding desperate
  • Take the critical first step to responding to those “yeah, but…” objections that go a long way in winning the business
  • Have your conversations feel awesome for both you and your potential clients
  • Move through any resistance you have to selling that you know is holding you back from truly growing your business

Who am I and why would you want to learn from me?

Hi, my name is Carolyn Herfurth. As an entrepreneur with 13 years of multiple six-figure success and a sales expert with 20+ year of experience, I am fully qualified and equipped to help you put an end to earning less than you’re worth due to your sales struggles.

I have played a hand in the launch of over 100 businesses, coached thousands of professionals to make thoughtful decisions about business ownership, and trained hundreds and hundreds of entrepreneurs who go on to earn an additional 4 to 5 (and sometimes 6) figures more each month using my crazy simple sales approach.

I have seen, and experienced first-hand, the frustrations that go with the territory of selling YOURSELF and your services.

And since I learned to sell my services, I’ve been living a pretty remarkable life.

I’ve enjoyed multiple six-figure earnings, trips to anywhere I want to go, an apartment with an amazing patio in the heart of New York City, Broadway shows, fancy dinners… and more.

And there are TWO things I want you to know.

First, you are NOT alone! It may seem like it sometimes, but struggling with sales is far more common than you’d think.

I ought to know, because I’ve helped hundreds of entrepreneurs with the exact same problem (I’ll tell you more about that in just a minute)…

The second thing you need to know? It’s not your fault.

Let me repeat that. If you’re constantly beating yourself up over your tendency to back down from getting the appointment or asking for the business for fear of appearing pushy, you’re not to blame.

The Surprising Reasons Smart People Sabotage Their Own Sales Conversations (And The Cure)
Believe it or not, it’s P.I.M.P.S. that stop you from selling.

Yep, you read that right. Let’s break it down…

Purpose  |  Oddly enough, you can get so caught up in the day-to-day complexities of running your business that you lose sight of why you started your business in the first place. This leads to a detachment from the bigger picture of your purpose, both professionally and personally.

Influences  |  From a young age, the influence from the messages that you receive from your parents and other adults is so powerful that even as a grown woman, you may not recognize that it’s created habits that cause you to be reluctant to ask for what you want.

To add to that, consider the movies you watch (think Glengarry Glen Ross, Wall Street, The Boiler Room)—that contribute to a negative association with selling.

Manipulation  |  A third, more insidious reason is the fact that you’ve been sold a bill of goods in the past that didn’t meet your expectations. So you subconsciously avoid selling because you don’t want to “do” the same thing to your potential clients. Or worse yet, that might be the only model you’ve had for how selling is done, so you feel all icky inside when those same tactics don’t work for you. No wonder!

Personal Self-Worth  |  It’s easy to talk up your friends, but talking up YOURSELF is a whole different matter because there’s a vulnerability that goes along with putting yourself out there that creates fear in even the boldest of entrepreneurs.

Add to the fact that your fear of rejection stirs up even more issues. Sigh…

Skills |  And there’s also the surprise that a lot of entrepreneurs experience the moment you discover you have to sell yourself—which usually happens after you’ve already started your business. The shock of it sends you reeling, looking to friends and family for advice and shooting from the hip, so you don’t start out with a cohesive, clear system from the get go.

But you’ve never been properly trained on how to hold a collaborative sales conversation that gets you the results you’d hoped for in your business. It’s just hit-or-miss tactics that sometimes work, but often don’t because they’re not “true to you”.

The good news is, you CAN ditch the P.I.M.P.S. in your business with Art of the Ask. Let’s take a look at this simple, step-by-step plan designed just for you…


Here’s Exactly What You’ll Learn

The Art Of The Ask™ Essentials is a program designed to teach you the skills and build your confidence by giving you a step-by-step approach to sell your programs and services.These are the exact steps that hundreds of your fellow entrepreneurs have followed to sign 4-, 5- and 6-figure deals, fill their practices and programs, and gain a calm confidence about something that used to make them shake in their shoes

We’ll start by rewriting your selling story, and in just six lessons, we’ll go straight through to converting your ideal prospects into paying clients.


STEP ONE: Rewrite your selling story

Art of the Ask™ begins with changing your relationship with the sales stories that aren’t serving you—you’ll show up differently for your potential clients and they’ll thank you for it!

Lesson 1 | Ditch the P.I.M.P.S.
  • Because it’s critical to be connected to what drives you throughout the life of your business, we’ll make sure your business model supports your Purpose before we start working on selling your programs and services.
  • You’ll learn the W.I.L.L. Formula™, a simple strategy to ensure your business is set up to align with what you want—so that your business grows and the money comes in like never before!
  • Delve into the Influences and Manipulations that shape your opinion of whether sales is good, bad or ugly; distinguish between “the real vs. the ridiculous”; and create alternative explanations—completely changing your relationship with your prospects and how you offer your programs and services
  • This lesson helps you face your fears around sales so you can separate yourself from any past negative selling experiences to gear up for playing bigger…and being your authentic, awesome self in every interaction you have


STEP TWO: Profile your perfect peeps

Learn my surefire system for figuring out who wants to work with you and where to find them—saving you countless hours of wasted time and a whole lot of heartache.

Lesson 2 | Identify & Find Your Perfect Peeps
  • Clarify who your “right buyer” is and who she ISN’T (plus, how she makes sales MUCH easier in your business)
  • Pinpoint what the “hot button” problems are for your clients—that they will pay you almost anything for you to fix
  • Map out the best places to meet your perfect peeps—so you can stop wasting countless hours struggling to make progress with the wrong crowds, and start hanging out with your ideal prospects
  • Craft your simple “nice to meet you” introduction—and stop fretting about what to say each and every time you’re in a social situation!
  • Move from casual conversation to sales conversation without damaging the fragile ego-system that we operate in
Lesson 3 | Get The Appointment AND More Referrals
  • Understand the key ingredients to a great follow-up formula that make it something you look forward to rather than dread—your phone will feel as light as a feather instead of a 200 pound weight covered in poisonous slime
  • Learn the 4 simple steps to making smart calls to people you have not yet met—and enjoy the respectful engagement you get from your prospects as a result
  • Select your potential ideal referral partners and introduce yourself so they can’t help but refer you business—this definitely expands your pool of prospects and increases your odds for landing more of your ideal clients!
  • Put a straightforward system in place that makes it easy for your clients to share their amazing experience with you—increasing your credibility and shrinking your sales cycle


STEP THREE: Frame the change

Lesson 4 | Articulate Your Value

Unlock the secret to convey a compelling message by knowing the benefits of your solutions inside and out. Doing so helps you know exactly what areas to highlight in your sales conversations to convey a compelling offer.

  • Understand the mistake you’re making that makes your prospects pull away—and my simple fix for turning it around
  • Learn the secret to conveying a compelling message—and how to express it in a way your perfect peeps can’t resist
  • Identify the amaaaaaazingness you bring to your clients and reacquaint yourself with your Personal Self-Worth
  • We’ll do extra LIVE workshopping on today’s lesson


STEP FOUR: Be curious

Lesson 5 | Craft Your Questioning Strategy

Telling is not selling. The key component to mastering the Art of the Ask is to develop questions that tie together what you know about your ideal client, and what you can do to help her.

  • Learn the top 3 mistakes entrepreneurs make when asking potential clients questions and how to eliminate those bad habits immediately—so that you capitalize on every single perfect peep you speak with
  • Discover why prospects who seem super excited about your products and services turn tail and run when it’s time to invest, leaving you wondering what you said or did wrong
  • Differentiate yourself by creating a thoughtful, insightful questioning strategy—your prospects will be asking YOU how they can work with you!
  • Ensure your questions align with exactly what’s important to your perfect peeps—you’ll connect with them on a deeper level than you’ve ever experienced before


STEP FIVE: Engage and earn

A sales conversation allows the opportunity to get to know your prospect and determine whether or not you’re a fit for each other. Although there are many stages in your sales cycle that benefit from you mastering the Art of the Ask, this is where it ultimately pays off!

Lesson 6 | Convert Your Ideal Prospect To a Paying Client
  • Understand the hidden reason your clients hire you
  • Learn how to read your clients’ minds and anticipate EXACTLY what they need—and want
  • Know exactly what to say and when to say it so your prospects feel understood—all with your own unique style and personality
  • Respond to the “How much?” question flawlessly, because you feel so AWESOME and confident about the value you can provide
  • Understand what’s been preventing prospects from spending money with you in the past—and how to handle that so it never happens again
  • The most simple way evvverrrr to ask for the business—without squirming in your chair or putting pressure on your prospect


The goods you get when you invest:

 Essentials CD and Workbook Image

6 Turbo-Charged Lessons

6 Lessons are taught to you concisely and succinctly to focus on the single most important element of growing your business—sales. Each lesson is about 60 minutes and is jam packed with how-to, stories, examples, and no-fluff-let’s-get-some-more-sales-now training.


Audio Recordings

You’ll get a CD Audio of each topic that is taken right from a live Art of the Ask™ Academy class. You can listen to each lesson and Q&A as often as you’d like. Forever and ever. You can take me on your morning run, soccer mom duties or even let me talk you to sleep at night… or better yet, wake you up in the morning!


Step-by-Step Action Guide

Tailor your corresponding Action Guide for each topic, filled with exercises that clearly walk you through applying each lesson to your unique business. Each guide offers you the ability to tailor your answers along the way. You’ll get exercises that allow you to customize every single concept to your unique business so that you don’t have to figure it out for yourself. You’ll have all of the templates and tools that make that process easy-as-pie.

You’ll also get one single Action Step to focus on for each lesson. Each of the Action Steps builds on the one from the lesson before, allowing you to apply and experience daily wins. Because this program is all about action and results from Day One, each Action Step is carefully thought out so that you start making connections and sales IMMEDIATELY.

BONUS: Private Laser Coaching Session with Carolyn

LIVE Laser Coaching Q&A.  
After you’ve had the opportunity to integrate this simple step-by-step approach into your sales conversations, you can schedule a live private 15-minute Q&A session with me to button up any questions you may have. Let’s make sure you’re moving in the right direction as you go forward!

To sign up right now, just click here.

Let’s talk real-world results

Look, I’ve already taught hundreds of people my step-by-step system for selling yourself, and now they’re all working with their ideal clients and making more money, too!

But don’t take my word for it.

Here are highlights of 13 real entrepreneurs just like you, who were trying on their own—with limited success—to sell their services, and then had a complete turnaround after getting my help.


Quadrupled her conversion in 3 weeks

I’d tried other sales training programs and techniques that felt foreign to me. No matter how hard I worked them or how much I tried, I couldn’t realize positive results consistently. In just 3 weeks of working with Carolyn, I earned $7,200 and increased my closing rate from a dismal 10% to 40%. It’s only getting better with each passing week.

Paula Gregorowicz
The Paula G. Company


Clear, comfortable and cash-able

Before starting Art of the Ask, the patchwork of sales techniques I learned left me feeling inauthentic and I was closing just 20% of my potential clients. In less than 30 days, I booked a client worth $2,061 utilizing the brilliance of Carolyn’s approach for closing a sales conversation. It was so clear and comfortable. After 4 months, I’m closing nearly 100% of the sales opportunities that come my way. Yay!

Tami Gulland
Angels for Success


Signed an $18,000 Client in 2 Weeks!

I had just started my business and had been using sales training I had learned a few years back, but my ability to close was disappointing. I was looking to boost my skills and my confidence, so I could grow my business. I chose Art of the Ask, because of it’s step-by-step approach. The weekly actionable items have been bite-size and do-able. I even applied one concept from the Kickstarter bonus material that I attribute to closing an $18,000 sale, before starting the program.
Carolyn is a great role model because she also knows how to connect with people in a way that feels authentic and genuine—a great skill to have especially for sales. I find myself channeling her in my conversations when I meet new people. The results? I’m having more sales conversations and the’ve gotten much easier—it’s almost like the clients are selling themselves.

Susan Lee
Brand Maven


Landed a VIP Client in 1 Week!

I do okay with sales, but knew there was room for improvement in asking my potential clients better questions to fully understand their situation before making a recommendation. I’d seen Carolyn in action at her live event and knew she could help me reach some aggressive goals that I’ve set for myself. And in just one week of starting Art of the Ask, I landed a VIP client based on shifting my approach to the sales conversation based on what I learned. Wow!

Tynisha Thompson


$10,000 in one weekend!

I used to have a hard time asking for the business. That all changed working with Carolyn. In less than 6 weeks, I got over $10,000 in new business- and did it in one weekend!

Matthew Goldfarb
Corporate Renegade


I now consistently close 90%

Before working with Carolyn, I had a 15% closing rate. Today, I consistently close 90% I have also established amazing strategic partnerships that continue to bring me a steady stream of my ideal prospects today.

Bryn Johnson
Bryn Johnson Consulting


Closing nearly twice the rate

I used to have really inconsistent sales conversion rates. As a result of Carolyn’s coaching, I had an epiphany that resulted in $16,000 of new business within one week and am now closing nearly twice the rate I did before working with her.

Laura Garnett
Garnett Consulting


Two new clients worth $12,000 in less than 4 weeks

I kick myself for not taking advantage of Carolyn’s sales training at my first chance because once I joined, I brought on 2 new clients worth $12,000 in less than 4 weeks.

Darvi Mack
Powerful Passionate Women


New business worth $9,760

As a former practicing attorney, sales was really scary for me. Carolyn taught me that it’s “just a conversation”. I now know how to convert prospects into clients and recently got two new clients and a workshop gig worth $9,760. Ka-Ching!

Julie Fleming
Life At The Bar


I am experiencing the highest closure rate ever!

Thanks for re-energizing me on the sales game again!
Let’s just say that December and January were two of my best months ever! My live event has grossed over $40k so far…that’s on top of the $19K in sales from my last webinar. I am experiencing the highest closure rate ever thanks to YOU!

Scott Vinson


More than doubled her closing rate

Before attending training with Carolyn, one of my staff members was closing 30% of the prospects who contacted us. Within 30 days, she was closing at 100% and has settled in at an 80% closing rate. Her confidence has skyrocketed and she’s “showing up” differently in her sales conversations and has the results to prove it!

Melody Stevens
Academy of Music on Main Street


My conversion rate went up!

I was really struggling with sales – from how to communicate what I did… to how to ask the right questions. And my conversion rate, quite frankly, sucked. After learning from Carolyn, my conversion rate went up, I booked an intensive day, two private clients, filled a group program, and since then have booked more private clients and am in the process of filing another group. Thank you Carolyn, you are fabulous!

Melanie Yost
Awaken Your Entrepreneur


A new client worth $2,500 in less than 18 minutes

Before working with Carolyn, I would lose sales because I gave way too much away. Within 2 weeks, I got a new client worth $2,500 in less than 18 minutes… all because of how I asked questions!

Jane Button
Design2Market Success


Watch for even more results!


So as you can see, I’m no fluke or flash in the plan. I know how to succeed with sales, and I have a solid track record of helping OTHERS succeed, too!

To sign up right now, just click here.

How long can you afford sales bloopers in your business?

Make no mistake, Entrepreneur. Your struggle with sales may not be your fault, but that doesn’t mean you shouldn’t – or can’t – do anything to stop it!

The costs of continuing to repeat this pattern are just too steep…

I mean, think about all of the money you’re losing out on because of blowing your chances with perfectly good prospects who need you, but don’t hire you because you couldn’t ask for it, or get beyond their objections.

Or the time you lose by schlepping around to networking events that don’t put you in front of your perfect peeps who are praying to find someone like you.

And then there’s the toll it takes on your personal life as you bust your tail working on your business and carrying the bulk of the household duties, which feels like a second shift. (Don’t even get me started on the health problems that stem from that constant stress.)

So today – in the next 5 minutes, in fact – I’m going to help you STOP the blame game, and learn how you can quickly and easily get your sales struggles under control… for good!

Imagine Having a Smart, Experienced Guide Who Helps You Develop the Skills You Need to Feel Confident and FABULOUS in sales conversations… causing your sales to skyrocket!

If you could reduce all of the endless studying… the trial-and-error failures… the costly “how to” materials… and all of the frustration, lost time, and wasted effort, into a 30-day timeframe?

To know that in just 6 straightforward lessons you can accomplish a goal that you’ve been struggling — possibly for YEARS — to achieve?

There are other people out there who will offer to work with you to teach you sales, but they charge up to $3,000 for just a single HOUR of their time! And the value of this program is over $3,400.

But if you join me, you’ll learn everything you need to succeed in selling yourself, all for the low investment of just $497.

I think you’ll agree that’s a pretty reasonable price in exchange for being able to overcome your obstacles to learning, once and for all, and start landing clients right away. In just days.

And nobody will be left behind! Your private Q&A coaching call is designed to ensure you’ve got the support you need. We’ll make sure that you understand EXACTLY what you need to do to confidently talk about your fees and earn your prospect’s business, by the end of the program.

To sign up right now, just click here.

You’re Covered By a 100% Moneyback Guarantee!

Still sitting on the fence? Worried that this all sounds too good to be true? Worried you may not be able to make it work for you?

I understand! After all, it’s hard to know who you can trust these days, and you want to be sure you’re spending your hard earned dollars on something that’s going to give you RESULTS.

So here’s my pledge to you: If you take every lesson, apply all of the action steps, and then feel you did NOT learn how to sell yourself, just let me know within one year.

I’ll gladly send you back ALL of your money…
no questions asked!

I’m prepared to take ALL of the risk on myself, because I KNOW that I can help you earn what you’re worth.

Sound like a fair deal?

Register In LESS Than Five Minutes, And You’ll Be On Your Way To Your Dream Of Earning What You’re Worth!

So now you have a choice to make…

You can continue struggling to learn how to sell yourself on your own… and always be disappointed and frustrated with your lack of consistent results…

You can keep dumping endless amounts of money into how-to books, videos and other systems, but still never get a single step closer…

Or you can make a modest investment to get all of the step-by-step help you need in just days to enjoy having an abundance of clients, from someone who has already figured it all out, and can show you exactly what it takes to double your conversions and earn what you’re worth while maintaining a clear conscience.

I’ve already shown you plenty of examples of others who made the right choice, joined me, and are now enjoying their successes.

It’s high time you did too, don’t you think?


Take 5 Minutes To Register Now!

We’ll Ship Right To Your Door!

ONLY $497

If you know you are ready for this kind of change, sign up right away. Your potential clients are waiting for you so why would you make them wait another day?

Carolyn Herfurth
Business + Sales Coach | Speaker