Reconnect to what makes you happy, reimagine what you're selling — and breathe new life into your business. ❤️ 

Hi, I'm Carolyn Herfurth, strategic thought partner for multi 6-figure female business owners. If there’s one thing I’ve learned in the last 17 years of coaching thousands of service-based business owners, it's this...

Change isn't always easy — but it doesn't have to be hard. (And actually, pivoting can be FUN!)

Let’s face it. You (and *ahem* your clients) will eventually outgrow the products and services you offer. Everything has a lifespan. So change is 100% GUARANTEED during the course of your business.

You know you’re on the verge of a pivot when you're thinking... 

  • I'm tired of doing what I've been doing the same way I've been doing it. The challenge is gone and things are feeling stale. (btw, your clients sense your boredom, so you're probably noticing demand, referrals and buzz dipping)  

  • I'm making good money, have time with family and good flexibility — but I no longer feel "on purpose." (you have the success other people wish they had — but know there's more to life than money)

  • I'd like to add a new revenue stream(s) without taking my eye off of the great things I've created to get me here. (for many, the real worry is wanting to know that anything new will generate, grow or replace the income they need to have the life they want)

Once those clues start showing up (why always at 3am?), there’s no question you want to go beyond what you've already accomplished. Because if you're not getting the same level of satisfaction or results — you know it's time to pivot.

What does a pivot even look like?

You already have a BIG IDEA. 

But want to be sure it doesn't tank when you roll it out. Like one woman who's already bringing in north of $300k, but working night and day to deliver it. She can get to 7 figures in the next few years and position her business for exit with a membership program she conceived. But she knows they can be hard to get off the ground... or eventually fizzle into oblivion. 

So we finetuned her packaging, pricing and value proposition. Within weeks, she already had her first hot prospects lined up — at 5x her original price point — and loaded with value to keep her clients coming back for more.

You have NO CLEAR IDEA. 

A private client tried for 3 years (and spent tens of thousands of dollars) to build funnels so she could gross an extra $30,000 of sales each month to replace a "high touch" service she was tired of delivering. She wanted a break from the hustle of the past 10 years, but had no interest in giving up the 3-day work week she worked so hard to create for herself. Although she had plenty of projects on her plate, she had no clear idea for something that truly "grabbed" her. 

Since she'd gotten no tangible traction from her evergreen efforts, I recommended she take the IP from those programs and wrap it into a brand new offer that will take her only 2-3 hours per month to deliver. Within 10 days, she landed her first 2 clients, valued at $18,000 each. Yes, each

You have LOTS OF IDEAS. 

Like Jennifer, who had "a million different tools and programs", but wasn’t clear or inspired about what she was offering. 

We created a kickass program leveraging some of her "million tools" — and a way for her to do more meaningful, lasting work with her ideal clients. 

(You'll hear more from Jennifer below...)

To keep things fresh, you owe it to yourself to revisit your priorities "on the reg" to ensure you allow ease into your business and life. 

Does this mean you have to throw everything out?  

Absolutely not. 

We don't mess with the heart of what you do. But we do create new possibilities by retooling one of your value streams — which is how your packages and prices fit together.

Just like when astronomers look through a telescope. It's always grounded in the same place, but they shift their focus to spot new stars, universes and galaxies. The same goes with your business. You don’t have to toss your faves aside. We’re simply looking for new possibilities by pivoting in a new direction.

And that, Sister, is where the *pivot party* 💃🏼 comes in! aka...

Clarify and optimize your highest priority value stream — without wasting valuable time trying to pivot on your own

Jennifer Zwiebel got out of a months-long rut and landed her highest paying client EVER within a week and a half of getting clear on her business.  

I got my first 6-month client in my new model within a week and a half of the business retreat!!!!!!!!! And she's just the kind of person I want to work with!!! SO, HUGE THANK YOU!!!!!!!!!! Seriously. Huge.  

I just deposited the biggest single check I've ever deposited, AND it's for the work I want to be doing. Thank you, eternally.


She made it happen immediately after attending one of my Business Design Workshops (aka BDW) — and that's EXACTLY why I created these intimate, yet lively, small group sessions for service based entrepreneurs.  

The singular purpose of my one-day, live Business Design Workshop is to give you VIP-level attention in a group setting... so you walk away with clarity on your highest priority value stream that naturally attracts more of the clients you love serving!

What can you expect?

Well, first… immediate relief once you’ve claimed your seat. Then excitement for the possibilities we’ll create when we come together. And although it’s slightly different for each participant... 

  • Which ideas to pursue and which products and services to leave behind — saving yourself from wasting months pushing stuff that plain old won't sell
  • How to better price your services so you're in the sweet spot for what you want to be paid — and what clients willingly pay (this might involve raising OR lowering fees for various things so they "kumbaya") 
  • How to integrate your story into your offers — opening an easy peasy path to designing better products and services that sell
  • Ways to market your message with potential clients to win an effortless yes 
  • Lay out your next big steps to where you’re going so you don't wonder what to do next — or second-guess your strategy
  • Where to focus your effort, energy and attention. Hello, Free Time!
  • A plan you’ll actually follow through on because it was co-created and validated in real time — sparing you from that cycle of second-guessing yourself
  • Meeting other amazing women who remind you that you’re not crazy or alone!


Get $100 OFF any workshop through 12/31/19 (or until it sells out) when you choose your 2020 date below...  

(Limited to 8 people per workshop)

January 17

Who is this workshop for?

  • This day is exclusively for women who own a service-based business (moobs don't count, fellas)
  • Your sales are over $100k — and you know you can do more  
  • You want to simplify and create continued, consistent revenue
  • You feel restless and unfulfilled — but aren’t clear about what's next
  • You're working crazy hours and barely making a profit... 
  • Or you're ready to scale up and make more profit 
  • Your income has stagnated, but you don't want to kill yourself giving it CPR
  • You want to find the right “angle" to make things betterbecause it's getting hot in here! 
  • You no longer enjoy the work you're doing with your clients (or don't like certain clients!)
  • You're looking for action steps — or validation — to get out of being stuck in your head
  • You suspect you're undervaluing and undercharging — and want to know what you can charge in a competitive market
  • ANY of the services you offer feel out of whack
  • You like to have FUN!

When is it and how much does it cost?

Our live in-person NYC events are held in a glorious, sun-filled conference room in Chelsea from 9:30am to 4:30pm. 

You will feel like the true CEO you are when you take a seat at the table with me — and 7 other women.

Don't worry, it won't cost you $5000 — or even $1500. Your investment is just $500.

When you consider that some of my private clients pay up to 50x more (no kidding!) for me to do most of the "heavy lifting" to create their strategy, it's a small fee to invest.  

And if you like the idea of being in a setting where I teach you HOW to get clarity around your business — and you appreciate getting inspiration from your fellow entrepreneurs — you'll find your money and time well spent!

One day with Carolyn was worth more to me than a multi-day retreat. I don’t like to waste time and she moves quickly and boldly. I left ready to put her recommendations into action!  

- Michelle McCartan, Forward College Counseling

Don't just take my word for it...

How exactly does the day go down?

First of all, this interactive and thought provoking day is limited to 8 women. And every single element of the day is carefully thought out so that you get the MOST out of each and every moment.

9:30 - Noon We'll have a mix of group, partner and solo activities that allow you to pinpoint the disconnect between your current business — and what your ideal life looks like. This is all about "designing" what you love most.

Noon - 1:00 We'll enjoy a working lunch over delicious, healthy and filling goodness (my treat!) You'll be making changes to your business model during this time. It's so fun to watch and listen to the ahas you and your fellow entrepreneurs get from each other during that slice of our day together.

1:00 - 4:30 The clarity bombs continue dropping into the afternoon as you get a Laser Coaching Love Seat with me. We'll get absolutely clear on your priorities, how your various products and services weave together — and what the sweet spot is for pricing your goodies.

Not only do you get my personal attention, you'll also pick up fresh inspiration as you listen to me coach the other women throughout the afternoon.

The result? You walk away with clarity on your optimal value stream based on your highest priorities and value.

I'm Ready For My Custom Strategy To Continue Expanding My Business! 

Get $100 OFF any workshop through 12/31/19 (or until it sells out) when you choose your 2020 date below...  

Limited to 8 spots per workshop

Who Is This NOT For?

  • Sorry, Fellas. This is for women only.
  • Sorry, MLMers. You won't get what you're looking for here if you're a multi-level or network marketer. I can't change your business model. It's already set.
  • Sorry, Makers. This isn't for businesses that make their living selling physical products. Your primary money maker must be delivering some sort of service. 
  • You want more than your share of attention. Yes, you will get plenty of coaching. But if you want ALL of my attention, you're better off hiring me for a private strategy engagement.

Is There Any Prep Work?

Oh yes! There are very specific things I want to know about you and your business before you walk through the door that day. 

As soon as you register, we'll send you a packet that'll take about an hour to prepare. It's due 1 week prior to the workshop so that I have time to review your answers to serve you at the highest level possible.

You'll also bring your laptop along because you'll be making updates to your Simplifier™ (my proprietary tool for laying out your products and services) during the morning and lunch sessions. And you'll send those changes to me before I do your personal Laser Coaching session in the afternoon so we make the very most of your time!

What Cred Do I Have To Host This Workshop?

I'm Carolyn Herfurth, creator of Evolve Accelerator and strategic thought partner for multi 6-figure+ business owners.  

For the past 17 years, I've played a hand in the launch of hundreds of businesses — and the growth of thousands more.  

As a business, sales and franchise veteran, I have a keen ability to cut to the quick to align your business with your goals, identify and assess what's "sale-able" and capitalize on your strengths so that your business is fun, profitable and fruitful for you.  

I'm all about creating the value streams that are unique to you so you optimally sell and serve your perfect peeps. No blueprints. Period.

I've developed the ideal combination of practical business tools, perspective and humor that inspire you to make your vision a reality — doing the stuff you love most — and minimizing the stuff you don't.

The increase in clarity that comes from these days (and trust me, we measure!) is nothing short of thrilling. 

My Love It ❤️ Guarantee

I don’t want you to spend a single second worrying whether this is a waste of time or money.

I’m SO confident I can help you clarify and optimize your highest priority value stream — that I’m willing to offer something unheard of in the coaching industry — and that’s my ironclad "Love It" guarantee.  

By the end of our day together, I promise you’ll walk away with at least one practical idea for reimagining what you offer to breathe new life into your business. 

Most likely you’ll leave with multiple ideas to choose from. If that happens (and I fully expect that it will) I’ll help you hone in on which one to focus on first so you don’t get overwhelmed or distracted.  

If by the end of our day together, if you fail to receive at least one practical, viable idea that you really love – you'll receive a prompt refund.  

You have nothing to lose and a world of possibilities to gain.  

Yes, I Want a Seat!  

Choose your 2020 date below...  

Limited to 8 women per session

I'll see you there!

Don't pivot alone.