ONWARD for Women Business Owners

I was at a pivot point in my career and wanted to develop a leveraged income stream with a virtual program, but wasn't clear how to get it off the ground.

Within the first hour of talking with Carolyn (she cuts to the chase!), she helped me access an immediate income stream. We defined my target prospects, set the packaging and pricing and developed a sales strategy… right on down to the message to leave if I got voicemail. That was powerful.

I filled 29 seats in my brand new program within two weeks!

Carolyn is a wonderful blend of powerful listener, bullshit blaster, business builder — and she's hilarious.

Laurie Morse, Founder
Holistic Health Services

I started out optimistic about a 3 day retreat I was hosting. But just 45 days shy of the big weekend, I had a lot of empty seats to fill.

In less than an hour, Carolyn helped me adjust the pricing and create a marketing and sales strategy which I immediately put into action.

The strategy increased my enrollment by 40% within just a few days! And I went on to sell every seat in the house a full 3 weeks before the event.

I appreciate Carolyn for being brilliant (really). She sniffs out sales and the strategy that follows it. And I love her clarity. I have to get out the text book and cliff notes... but she sees it plainly because it really is her brilliance.

Mia Redrick
The Mom Strategist®

The momentum begins as soon as you start answering the in-depth Money Momentum Mapping™ Inventory that gets you looking at the possibilities through a different lens, reacquaints you with things you’ve forgotten you’ve accomplished and lays the groundwork for determining a relevant offer that only you can make.
Then we have a 90-minute private ONWARD Strategy Session where we'll pinpoint a prime opportunity you love that leverages your unique assets and genius. Something you can offer that will make meaningful impact on the lives of your clients right now. Plus you’ll walk away with a “do this, then that” plan that gets your cash and energy flowing within a few days.
As you put the offer out to your audience following your strategy session, you’ve got 30 days of continued alliance that includes two 30-minute “fine tuning” sessions and unlimited email access to steer clear of any missteps and ensure your phone is lighting up with sales alerts from ready-for-you clients.

This is where you’ll be reminded that not only are you still relevant, but have something valuable that your audience is craving right now.

Because you’re in constant creation mode, you’ve gotten out of touch with all of the value you’ve created over the years. You just don’t see yourself as objectively as others do.

So before you’ve even finished this proprietary prep questionnaire (the same one my private clients use), you’ll be reacquainted with all the cool things you’ve done and begin to see possibilities peeking through those blind spots.

This is how we get you there…

Visually Seeing All Of Your Value Streams. Using The Simplifier™ tool as a guide, you’ll map the products and services that make up your business model. For the first time, you’ll visually see in a clear and concise manner, how each of your products and services contribute to your value streams. And you’ll begin to notice which parts of each of them might be more relevant right now.

Setting Your Priorities. The Pillars Assessment runs a check on the 5 essential gears that keep your business running. You’ll identify which areas of strength and areas of weakness emerge, allowing you to pinpoint exactly where to focus — and why it’s important.
Centering You. The WILL Formula™ paints the picture of why you do what you do — and the results you want by doing it — to ensure we land on a solution that measures up to your current vision and goals.
Channeling Your Clients. Describe who you serve, how you’ve provided clients value in the past — and spill any new ideas or opportunities that are brewing based on what you imagine they’re experiencing now.

Now that you have a full inventory of your assets, value, experience, vision and ideas — we mine the gold you’re sitting on.

Here’s how we do it…

Ideating. Through a rapid-fire conversation, we generate a heap of possibilities based on ways to best leverage your assets, time and energy. Spotting the opportunities that are unique to your specific assets and genius.
Choosing. As we suss the best ideas, you’ll find yourself drawn to a singular offer that lands squarely in the intersection of what’s important and exciting to you — and what’s most relevant and valuable to what your audience is looking for right now.
Packaging + Pricing. Once you’ve chosen the perfect product or service you want to offer, we’ll determine the optimal way to deliver and price it so that it’s an obvious *HOW DID SHE KNOW?!* moment for your ideal clients.
Marketing + Selling. From there, we’ll craft compelling messaging and a plan to create awareness. Plus we’ll formulate the questions you’ll ask if you hold one-on-one conversations, so they close with a *LET’S GET GOING!!* response.
“Do This, Then That.” Walk away with each step of the strategy clearly laid out so you know exactly what to do within the next 72 hours to get your very first sales, using an approach that feels so true to you, you’re 1000% inspired to follow through.

Yep, in less than 90 minutes, you’ve got the strategy and know-now to execute on an immediate revenue opportunity for your business.

And then there’s one last step...

How we nail it...

Fine Tuning Progress Calls. We'll hold two 30-minute sessions to make any tweaks that take you from making your first sale — to enjoying steady sales.
Ask Me Anything Emails. You also get email access to ask me any questions or review messaging related to your ONWARD offer.
Evolving. As things keep changing, we’ll adapt right along with ways to continue the flow of results for this offer. And we’ll continue tuning out all of the well-meaning advice that might interfere with your clear confidence.
Repeating. It doesn’t end there. You’re able to sell your Onward offer over and over again. And continue to monetize your strategy until this situation is behind us. And any possibilities beyond, seeing a steady demand for a unique service only you can deliver.

Here's how we get you there...

Understand. Maybe you don’t know your own value, are unsure of your value or no longer believe you bring value. There are many factors that go into having a bedrock understanding of what, exactly, your value is in the marketplace, and this is where you get abundantly clear on what, exactly that is for YOU.
Articulate. Armed with a crystal-clear understanding of your actual worth, now it’s time to articulate it. Remember this: the way you present your services is just as important as the service itself. Here, you’ll formulate and express your unique value with clarity, ease, effectiveness and kick-assery (official term.)
Own. Now that you’ve done all of the hard work, the fun part is putting this into practice with your new clients and really committing yourself to owning your worth in every nook and cranny of your business. Here we’ll shine a light on any limiting beliefs that may keep you stuck, so that you can finally acknowledge and fully claim your true and unique value.

You’ll get clear about what makes you unshakably you.

So you won’t have to second guess yourself ever again: and neither will your clients. A win-win for everyone.

As a former Marine, I did not like that I felt paralyzed to a point in my business that I had a lot of good ideas, but wasn’t taking the steps to make them happen in the way that I could with the right kind of motivation.

I was dealing with a lot of personal issues that had nothing to do with my business, but they absolutely impacted my business in the worst of ways. So I was operating at a level far lower than I really should have been. And I knew that if I was going to take this to the level that I knew that I could be, I needed rocket fuel.

Carolyn is an absolute no-bullshitter, knows what she’s doing and is able to motivate people in different ways based on their different personalities, and does so with such a positive energy.

I love when financial advisors who are considering joining my program, say, ‘Wow, that’s a really great question! I don’t think anybody has ever asked me that before!’ And that’s all due to Carolyn, because she showed me a different way to draw out what people actually need so I determine whether I can help them or not.

Not only am I making more money, but I was also able to hire three people to come onto my team and frankly take away all of the things that shouldn’t have been doing in my business.

Chris Kowalik, Founder
ProFeds

I was looking to change course and needed proof I could generate quick cash.

I stopped having sales for 3 months when my previous coach put me completely out of alignment with my messaging, offers and target market.

Carolyn helped me quickly identify a new target market, a clear offer, pricing and the strategy for selling a new service based on my zone of genius.

Within 3 weeks, I sold 6 packages. Then I made 20 more sales of that same offer over the next 6 months, gradually increasing my price along the way.

Carolyn never puts the pressure on you to fit in a certain mold. She’s truly a brilliant coach.

Deborah Asseraf, Founder
Popcorn Productions

Discover your most valuable and viable assets. The in-depth Money Momentum Mapping™ Inventory gets you looking at your possibilities through a different lens, reacquaints you with your one-of-a-kind value and lays the groundwork to determine a relevant offer that only you can make — by reshaping assets you’ve already developed.
Shortcut to a highly targeted, custom strategy. Instead of cobbling together a strategy with general advice that only slows things down, you’ll get a private ONWARD Strategy Session. In under 90 minutes together, we’ll pinpoint a custom opportunity you love that leverages your unique assets and genius.
Quickly close sales with a timely offer that clients are eager to buy. We’ll discuss exactly how to package, price and sell your ‘new’ offer. And you’ll have a “do this, then that” plan for an offer you can make in less than 3 days — for the doer who feels the need for speed!
Stay relevant to your audience now and increase the lifetime value of a customer. Instead of your best clients turning to other providers for answers, you’ll solidify loyalty with clients who continue investing with you because you “get” their current mindset, wants and needs.
Cement your position as the “go to” problem solver. Avoid mistakes, missteps and delays by optimizing sales with 30 days of follow up. You’ll have 2 fine tuning sessions + unlimited email access to make tweaks that ensure your phone is lighting up with sales alerts from ready-for-you clients.

When I’m not hiking the Hudson Valley with my favorite Irishman or doing my part to flatten the curve (#savelives), I’m standing shoulder to shoulder with 6- and 7-figure business owners who are ready to go beyond the status quo and create their next big thing.

Having lived through 3 economic downturns since I started my first business 18 years ago, I’ve played a hand in the launch of hundreds of businesses and the growth of thousands more.

I’ve discovered that the biggest opportunities hide between our brilliance, blind spots and broad daylight.

And I’m able to do it without imposing a pre-packaged, universal “this is how all service-based businesses should do it” solution.

Because each and every business owner comes with her own vision, assets and experiences.

Which is why each and every client gets her own custom strategy using Money Momentum Mapping™ as a rapid-fire, targeted framework for infusing fresh cash and energy into your business. I’m known for my out-of-the-box ideas and see the possibilities you’ve become blind to.

That way, you get to enjoy more profit, more quickly — instead of feeling like you’ve lost your chance, lost your touch or lost your lust for business.

I’m so motivated about small business owners owning 2023 and coming through this on top, I don’t want you to spend a single second worrying whether this is a waste of time or money.

That’s why I’m providing guardrails for you.

If by the end of our Step #2 Private Onward Strategy session, you fail to receive at least one practical, viable idea that you really love and the clear action steps to generate short-term cash and energy flow – my VA Tracey will start processing a refund within 1 hour of our meeting.

Why am I confident enough to offer this can't lose guarantee?

You’ve already got at least 80% of the ideas, assets and experience. You just need fresh eyes to reshape it to match what your audience is eager for right now, based on what makes sense for you.
Once we shine a light on any blind spots and create your step-by-step plan, I’m confident that you’ll be excited and motivated to follow through.
The Money Momentum Mapping™ you’ll be implementing has served as the launchpad for service based business owners to generate immediate income for 6 years and counting!

So...YOU ROCK!!! But you already knew that! LOL!

The past few years at the massive industry trade show were disappointing because I wasn't generating the interest I wanted. And I was determined to NOT repeat the same mistakes again.

The strategy and questions you helped me create worked like "Butta" lol, and created a whole new dynamic in the conversations I was having. I am reaching potential clients on a whole new level and having in depth conversations about their needs and how to best help them. Because of those questions, they realize I know my shit! LOL!

I averaged 8-10 possible new business prospects in between media appoints, etc. and they have all been quality appointments (even with the big guys!) 90% were definitely interested and wanted me to follow up with them after the show.

And I got the ballz to approach the big hitting, dream clients. Something I wouldn't have done before.

THANK YOU! THANK YOU! THANK YOU!!! This set me apart from past years and teed up some fabulous clients who ultimately signed with me!

Jennifer Krosche, President & Founder
Blue Frog Communications

I’d like to do this, but it’s hard to predict the future. What if this crisis lasts longer than expected?

I hear you.

I’ve also wondered how long this will go on and what life will look like on the other side. And I’ve questioned how many torches will be blown out during this game of Survivor: Small Business we’ve all been thrust into.

But here’s the truth…

Finding ways to generate quick cash flow is the ONLY way to survive.

ESPECIALLY if it takes 3, 6 or even 18 months to come out on the other side.

Because loan programs like PPO and EIDL, and even unemployment, will only go so far. And that’s if you’re even lucky enough to get some of those funds. (According to the Women & PPP Loans Report 75% of women-owned businesses that applied were NOT approved for a PPP loan.)

It’s my mission to see women not only outlast the crisis, but do everything you can to WIN this game.

That’s why the entire focus of ONWARD is to find you fast revenue generating options that deliver real substance and value.

I really need to get a return on this. How can I be sure I'll get results?

I'll be disappointed if you only earned $25,000 from the idea we produce. Whenever I offer these sessions, the return is so much more. Especially over time.

In Step #2, we’re going to ideate all of the possibilities that surround your assets and experience.

During the course of our strategy session, your brains and gut will point you toward the singular solution you want to offer. Then you’ll be equipped with the strategy, plan and tools to guarantee that you’re set up to generate a fast and impactful ROI.

Meaning, you can take action with confidence, knowing that every step is optimized for sales, instead of suffering through a prolonged lull.

Wouldn’t I be better off following a blueprint that promises success?

You might.

But it wouldn’t be custom to you, provide a complete end-to-end strategy — or offer up-to-the-minute advice based on today’s rapidly changing environment.

The way to minimize the pressure of finding a salable solution is having a thought partner do it with you. Someone who sees you objectively and can offer custom recommendations.

Rather than the alternative of spending weeks watching video lessons and filling in a bunch of blanks that don’t *quite* adapt to your unique circumstances or situation.

I’m not convinced I’ve got anything to offer right now. Are you sure I can do this?

I am!

No matter how much self-doubt or temporary discomfort you may be experiencing right now, everything you’ve done has prepared you for this moment in time. And we need you!

Although many business owners look at their business through the lens of probability…

I can probably do this.
I can probably make that happen.
This will probably work.

… My focus is on finding what’s possible based on all you’ve accomplished.

That’s why I’ve never run into a service business where I didn’t find at least ONE potential possibility they love.

I’ve got ideas brewing and like the promo price, but I’m not quite sure about the timing. How long do I have before I use my session?

You might be noodling some ideas but haven’t quite gelled which direction you want to go. That's what I'm here for.

9 times out of 10 we find an opportunity adjacent to things you're already doing — putting you in a position to own 2023 asap.

But although we’ve got a full month of continued alliance after our initial strategy session for follow-up and fine tuning, if you’re not quite ready to start but want to take advantage of the special pricing, you do have until June of 2023 to put this offer to use.

What if we do our session and your ideas are all things I’ve tried and know they don't work?

Such a great question.

When Jennifer Spivak did her original strategy, she’d already made several attempts with ideas that didn’t get the results she’d hoped for.

The difference is that she had NOT tried it with my customized strategy and support.

So she went on faith and followed my strategy for a service she already had.

Within 10 days of execution, she made over $4000 in new revenue — and went on to earn tens of thousands more for years from that service.

But, in case we don’t find you a solution you love, that’s what my “Keep Your Fire Lit” Money-Back Guarantee is there for.

Would you please remind me what I’m getting when I register today?

Money Momentum Mapping™ Inventory. This proprietary in-depth questionnaire gets you looking at the possibilities through a different lens, get reacquainted with things you’ve forgotten you’ve accomplished and lay the groundwork for determining a relevant offer that only you can make.

Private ONWARD Strategy Session. In just 90 minutes, we’ll pinpoint a prime opportunity you love that leverages your unique assets and genius. Plus you’ll walk away with a “do this, then that” plan that gets your cash and energy flowing within a few days.

30 Days Of Continued Strategic Alliance. You’ve got two fine tuning sessions + unlimited email access as you put the offer out to your audience to make tweaks that ensure your phone is lighting up with sales alerts from ready-for-you clients.

Unshakable. Add fuel to your Money Mapping Inventory™ with the aid of this surefire three-pronged approach that assists you with the words and messaging that actually mean something to your clients.

(Guess who just sold her first $1500 workshop?!)

Wanted to tell you how in love I am with this offer you helped me create. For the longest time, I have been trying to figure out how I could turn what I love to do — without being out of reach for the small to mid-sized business owner. And without putting it under the traditional banner of “marketing” — because I do so much more.

This offer you helped me create does it all!

I have structured it out and it is just perfect. It allows me to condense my process, create shared ownership and commitment to the project's success among the owner and his team, and I can KILL it!

Also, I feel like it aligns to my values of partnership, practical, immediate and aligned to business needs/growth. It was right in front of me all this time, I just needed you to help push me to make it concrete.

Karen Propp, CEO
Propp & Co.

You already have a reputable business and you want to get this next move right.
You have a reputation for delivering a service that’s of real value to real people, and want to fully capitalize on your genius, but can't clearly see the ideal opportunity.
You see the current environment and wonder, “okay, what can *I* do to help as we move ahead?” and want to choose the best option for adding maximum value right now.
You are a DOER and open to new ideas — as evidenced by the success you’ve already achieved in your business.
You’ve been working overtime since the crisis broke, giving a lot of your time and attention away for free.
You’re worried about wasting your time on making the “wrong" offer in case there’s low or no demand.
You’re excited to identify and strategize the optimal opportunity that’ll allow you to reclaim your 2023!
You’re aware of the opportunities that the right solution will lead to as you generate immediate cash flow with a compelling offer.
You're ready to take action because you know surviving this can’t — and won’t — wait!

If you found yourself nodding “yes” to at least 6 of the 9 points above, you’re ready to move ONWARD.

I've been in business for 10 years and achieved a lifestyle way beyond what I was trying to go for. I always felt like I knew what my next step was.

But this was something different. I really wasn't sure what my next move would be — or how to move forward with certain ideas I had.

Within a couple of weeks… Carolyn coached me through not knowing what I was going to do next... to closing $180,000 in sales. I have never gotten the results so quickly from anything I've ever invested in.

Pia Silva, Founder + Author
Badass Your Brand

Since you’re still here… let’s wrap up with some real talk…

If you’re a business owner, entrepreneur or thought leader whose sales have slowed down… you need ONWARD.

If you don’t have a 2-year surplus of patience or Benjamins... you need ONWARD.

If you have less time for your business while you’re homeschooling your kiddos... you need ONWARD.

If you’re looking for ways to generate cash and energy flow right now… you need ONWARD.

If you’ve been tuning into your intuition and have plenty of ideas, but lack a strategy for monetizing them… you need ONWARD.

If you want to continue to fulfill your mission and vision without sacrificing the best years of your life to do it... you need ONWARD.

If you want to find the optimal revenue opportunity based on assets you currently have... you need ONWARD.

If you want to make a difference and stay relevant... you need ONWARD.

If you’ve been hustling your face off but haven’t generated enough sales to survive... you need ONWARD.

If you’ve had at least one 3am worry session about what’s next… you need ONWARD.

They’ll use this time for learning, instead of leading. They’ll waste dozens upon dozens of hours staring at the screen... watching videos and filling in blanks... trying to create an offer that’s too little, too late. Instead of spending 2 hours completing a full Money Momentum Mapping™ Inventory that points you to your most valuable assets.

True cost: The average investment in a single course is $500. Plus $5000 worth of laptop time. When those 50 hours could’ve been spent making a viable offer much more quickly.

They’ll offer extra content and free services so as not to appear to be “taking advantage” of others during the crisis situation… hoping… praying… someone will buy.

True cost: They’ll eventually fizzle out when all of their effort and energy has been drained from them, but $0 sales to show for it.

They’ll make poorly planned offers that are “close-but-not-quite” solutions to what their best clients are searching for, instead of shortcutting to the highly targeted, custom ONWARD strategy they’d get in Step #2 to create a relevant solution to offer eager clients right away.

True cost: Immediate sales ranging between $100 to $10,000 (or more) for each new client they could’ve signed, which would’ve covered their monthly expenses and room for profit.

Their prospects and clients will start diverting their attention to other 20% of thought leaders and service providers who are already offering relevant solutions that address their current mindset and needs.

True cost: They’ll lose attention and loyalty from the audience they’ve worked so hard to build. And longer term, the lifetime value of a client decreases by thousands or tens of thousands of dollars because those clients have moved onto hiring other solution providers.

This is your chance to...

Spot the opportunities that are unique to your specific assets and genius.
Devise your “do this, then that” strategy to profit from your highest priority choice of possibilities.
Make a relevant offer for a product or service within a few days — one that people actually want to buy.
Be the ‘go to’ problem solver and wake up to an inbox full of “hey, how soon can we get started?” messages from ready-for-you clients.
Avoid mistakes, missteps and further delays by tuning out all of the well-meaning, but random advice that’s been slowing you down.

Introducing...

ONWARD is a custom 30-Day VIP that generates quick cash and energy flow, by reshaping your existing assets and experience into a compelling offer clients want right now.

3 Ways ONWARD Will Allow You To Own 2023

The Result?

Here’s how it all happens…

When You Take Advantage of This Limited Private Strategy, You’ll...

I’m giving you the opportunity to claim a spot TODAY at a special price of…

$2500

Hi there.
Carolyn Herfurth,
3-time downturn survivor, here.

And hey, you’re backed by my…

“Keep Your Torch Lit”
Money-Back Guarantee

**Questions your fellow female business owners asked before saying yes to ONWARD...**

$2500

ONWARD is PERFECT
for you if...

Claim Your Spot Today With Our “Keep Your Fire Lit” Money-Back Guarantee

I’d hate to see anyone voted off the island, but...

Buy Confidently With The
"Keep Your Fire Lit" Guarantee…

$2500

Introducing...

ONWARD is a custom 30-Day VIP that generates quick cash and energy flow, by reshaping your existing assets and experience into a compelling offer clients want right now.

3 Ways ONWARD Will Allow You To Own 2023

The Result?

Here’s how it all happens…

When You Take Advantage of This Limited Private Strategy, You’ll...

I’m giving you the opportunity to claim a spot TODAY at a special price of…

$2500

Hi there.Carolyn Herfurth, 3-time downturn survivor, here.

And hey, you’re backed by my…

“Keep Your Torch Lit” Money-Back Guarantee

Questions your fellow female business owners asked before saying *yes* to ONWARD...

$2500

ONWARD is PERFECT for you if...

Claim Your Spot Today With Our “Keep Your Fire Lit” Money-Back Guarantee

I’d hate to see anyone voted off the island, but...

Buy Confidently With The "Keep Your Fire Lit" Guarantee…

$2500

Hi there.
Carolyn Herfurth,
3-time downturn survivor, here.

“Keep Your Torch Lit”
Money-Back Guarantee

**Questions your fellow female business owners asked before saying yes to ONWARD...**

ONWARD is PERFECT
for you if...

Buy Confidently With The
"Keep Your Fire Lit" Guarantee…