From Unsure To Unstoppable!


A free half-day live training workshop for 50 entrepreneurs

Tuesday, December 8 in NYC from 1-4pm

Hi Entrepreneur ~

Let's keep this simple.

Whether you’ve been in business for two months or 2 decades, you’ve figured out that selling your services is an absolute must for your business to thrive.

Yet far too many entrepreneurs find it cumbersome. And in some cases, terrifying. Which absolutely sucks the fun out of your business.

But it doesn't have to be that way.

In fact, there are three simple moves that make every single sales conversation a lot more palatable, powerful and profitable.

And I’ve decided to host a free live event to teach you what these three things are - and how to do them.


Q: Whoa! Did you say free?

Free? Yes.

Fun? Yes.

Funny business? No.

Q: Who does something like this?
And why?!


I'm Carolyn Herfurth. I’ve grown my business and sales coaching company an average of 59% each of the past three years - without "sticking it" to my clients with outrageous fees.

And I want to teach you how I do it.

Q: If you’re teaching us how to sell, why aren’t you charging for tickets?

Here’s the short story.

I feel a great sense of urgency and responsibility to share this information because so many entrepreneurs are losing sales with prospects they could really help. 

But I’ve got too many other balls in the air to meet the marketing standards I maintain to promote a $425 per person training event like the one I hosted last November.

So I decided to create this no-frills event to create greater ease for myself. And even without fancy linens, flower arrangements or swag bags - I'll still be able to deliver the highest level of training that you can use the moment you walk out the door to land more clients.

Doing it this way makes it easy to "do you a solid.” And it’s always fun to build goodwill. Capiche?

Q: Who's it for?

Service-based women business owners who are determined to grow - and want to lighten the "burden" of selling in order to gain greater mental, emotional and financial freedom.

It's not designed for you if sell soap, jewelry or other tangible products as your main revenue source.

Q: What are you going to teach?

So many women are fabulous at connecting with others, but struggle with really knowing or claiming their true value when it comes to offering their services. This creates a cycle of losing opportunities with some of your very best prospects. No wonder you don't like selling!

At true.sales, you’ll learn three shifts that will change your perspective and approach to every single selling conversation you'll have until the end of time.

  • You'll be clued into the biggest blind spot entrepreneurs have that impacts your ability to sell - so you can finally course correct and serve more clients.
  • You'll uncover the stuff your prospects and clients really care about - so you understand what it is about your unique services that's most meaningful to them.
  • You'll learn the art of revealing your most valuable assets WITHOUT needing to convince or cajole your prospects to buy.
  • These are the same shifts that Melissa used to sign a new client the very next day - and at a 50% higher price point.
  • The same shifts that easily landed Malla a training gig and filled her first mastermind without feeling forced to explain “why me?”
  • And the same shifts that broke Marti’s 60-day dry spell.

Q: This sounds pretty damn awesome. How do I get a ticket?

There's only room for up to 50 women service-based entrepreneurs. We had to turn applicants away from our workshops this Spring because we simply couldn't meet the demand. This is the last true.sales training in NYC this year.

Yeah, yeah. I get that it's the holidays and you're busy. But I promise if you make time NOW, you'll be better positioned to kick ass in 2016.

So clear your calendar and claim your spot now. It’s first come, first served based on a brief application.

By clicking the button below, you’ll answer a handful of questions to ensure we've got the right people in the room. Time is money so I want to make sure YOU benefit the most from what I’ll be teaching. 

Apply NOW

“I LOVED this workshop! It's a wonderful combination of entertainment and education. You had me laughing one minute - and taking myself seriously the next.

And I walked away with an effective one-liner I’ve been using to describe what the spirit of my business is about.

Highly recommend!”

Q: Can I tell my friends?

Absolutely. The more the merrier. You’re welcome to share the link to this page by clicking any of the icons below:

Q: Is this going to be a pitch fest?

Expect a half hour of content and 2 1/2 hours of pitching. Juuuuust kidding.

Seriously, I only work with entrepreneurs in a few ways and I’m very transparent about it. 

No confusing content delivered to make you second-guess yourself or lure you into panic purchasing something you don't need.

I’ve got really great programs if you’ve got the desire. But it’s not the focus of our time together.

Q: What’s the catch?

No catch. Although I ask two simple courtesies of you:

  1. Please make sure the time and date - Tuesday, December 8 from 1-4pm - absolutely work before requesting a ticket.
  2. Please show up if you’re gifted a ticket. Because there’s limited space, I’d hate to see an empty seat that a fellow entrepreneur would’ve happily paid to sit in.

And one more thing. I’m clearly a supporter of entrepreneurs making sales - but if you don't have a sincere desire to learn and your primary motivation is to use this event as a feeding ground to hunt for prospects, please don't apply. You know who you are. And so do the rest of us. It’s pretty obvi - and we don’t want to have to sic the bouncer on you!

Q: Where are you hosting this shindig?

I’m hosting true.sales at a comedy club in NYC. And no, I’m not going to make you do stand-up comedy.

I’ll give you the address and other logistics once we've confirmed your seat.

I’ll also tell you my “only in New York story" about the time I went to this very same club with an old boyfriend a decade ago. I still chuckle when I think about it.

Q: Why are you hosting it at a comedy club?

I loooooooove fun. I loooooove business. And I looooooooove comedy. 

(So much that I've dabbled in stand-up and improv.)

This venue allows me to mix all three elements into one afternoon.

We’ll have fun doing business from 1-4pm.

And then they’ll open up a cash bar at 4pm with drink specials for those of us who want to stick around and mingle awhile. There’s also free comedy during open mic starting at 5pm - and you NEVER know who will show up to work on their material.

Ask anyone who knows me...

…and they’ll tell you how much I love inspiring self-trust in women.

Whether you call it my passion, my brilliance or my obsession – you’re right.

As an activator and accelerator who has played a hand in the launch of over 100 businesses, I’m fiercely dedicated to helping entrepreneurs take charge of their lives through their ventures. No more squeezing into one-size-fits-none models!

I love helping business owners create sustainable, successful businesses they love - by honoring their instincts to give - while developing the know-how to receive what they’re worth.

Celebrating the client who makes her first sale for a newly created offer holds the same meaning for me as the entrepreneur who adds an extra $50,000 to her sales in 23 days. Or the woman who's able to pay for her husband's med school tutoring with profit from her business.

They're all wins that contribute to the lifestyle you want for yourself and your family. And I love being a part of it because running a business isn't always easy - but it doesn't have to be hard!

p.s. I'm glad you made it all the way to the end of the page. Now what are you waiting for? Click below to apply now!

Apply NOW

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