You've got a no-brainer offer that's stalled out.
But the solution is in your $*@% blind spot.
WTF:
What's
The Fix?
You've already tinkered. It should be working. But tinkering from the inside doesn't fix a blind spot.
This workshop is where you find out why — and exactly what your offer needs to finally sell the way you know it should.
One day. Fresh eyes. An action plan for what's actually in the way.
↓
Self-reported average · 10-point scale
We measure clarity before and after. Because proof matters more than promises.
Clarity doubled.
Zero exceptions.
"Literally run to this. It's amazing."
Jennifer Spivak · Founder, The Ads Girls
You know the offer is good.
That's what makes it maddening.
You've proven yourself. You're not guessing at your value. You have clients, a track record, and revenue that says you know what you're doing. And yet this one offer — the one that should be a no-brainer — keeps underperforming in ways you can't fully explain.
You've already tinkered. Tweaked the positioning. Adjusted the price. Rewrote the page. None of it named the actual problem.
You're too close to it. The offer lives inside your head where it makes complete sense. What's obvious to you is invisible to the person who needs to buy it. That gap is costing you.
Maybe it's a new offer that isn't landing the way you expected. Maybe it's one that used to work and then just... stopped. Maybe it's an offer you haven't launched yet because something feels off and you can't name it.
She solved a problem that had been plaguing me for years.
"She solved a problem that had been plaguing me for years. How? She saw my blind spot. She shared an idea — one I just could not see on my own, even though I do this kind of problem-solving with people myself."
The mechanism
The WTF Check™ starts working before you arrive.
WTF is a full-day virtual workshop, 10am–4pm Eastern. Maximum six founders. Before you log on, you complete the proprietary WTF Check™ — an assessment that runs your offer through five business pillars. Most founders report clarity starting to shift before the workshop even begins.
The prep is designed to find what you've been too close — or too busy — to see. By the time we gather, we're already in motion.
01/
Complete the WTF Check™
A proprietary prep assessment built around 5 business pillars. You examine your offer from every angle — pricing, positioning, thought leadership, sales, mindset — before you arrive. This is where blind spots begin to surface. Founders report clarity shifting before the workshop even starts.
What you're doing before you arrive
A 9-part inventory that runs your offer through each of the 5 pillars — from the problem it solves, to how it fits your value stream, to the beliefs about your own worth that may be doing the selling before you open your mouth — and not in a good way.
Sent to you upon registration
Page 1 of 9 →
02/
Full-day workshop · Spotlight format
The spotlight is put on each founder twice — morning and afternoon. Between them, a breakout with a partner to work through the observations and questions that surfaced in the first pass. By the time the afternoon session starts, things are already clicking into place — not rushed, not half-baked. Carolyn reads your offer, asks the questions you hadn't considered, and builds the fix with you. Peer input when she calls for it. The room pressure-tests it. That's the order.
WTF: What's The Fix? — June 30
7 participants
03/
Walk out with your WTF Strategy™
You leave with a prioritized action plan — specific to your offer, your situation, your next move. Not a list of things to consider. A sequence. First this, then that, and here's why.
You'll follow through because it fits. Not a framework applied to you — a plan built from you.
WTF Strategy™
your plan · built live · June 30
Every action plan looks different because every offer — and every founder — is different. Yours will be specific to what surfaces in your spotlight: the one thing to fix first, the language that will make it land, the move that unlocks the next thing.
Not a template. Not a framework. Yours.
The 5 pillars of the WTF Check™ — tap to explore
Mindset & Priorities
Is a belief about your worth keeping clients from moving in?
What are you putting up with that's costing you more than you think?
Business Model
Is the price point right — or are you over or undercharging?
Where does this offer fit in your value stream?
Thought Leadership
Are you positioned as the obvious expert — or just another option?
What IP are you sitting on that you haven't named?
Marketing Strategy
Is your message landing with the right people in the right places?
Where are you showing up that isn't moving the needle?
Sales Strategy
Who's getting lost before the conversation even starts?
Is your sales page doing its job — or doing it wrong?
These are representative questions — the WTF Check™ generates a full diagnostic set specific to your offer.
One day with Carolyn was worth more to me than a multi-day retreat.
"One day with Carolyn was worth more to me than a multi-day retreat. I don't like to waste time and she moves quickly and boldly. I left ready to put her recommendations into action."
Investment
The typical founder in this room has been sitting on this problem for months. At your rate, that's not a small number. One day changes the math.
WTF: What's The Fix?
$997
- Full-day virtual workshop, 10am–4pm Eastern
- WTF Check™ prep assessment — included, required before arrival
- Custom WTF Strategy™ action plan, completed same day
- Maximum 6 participants — two spotlight passes each, Carolyn's eyes on your offer, peer input when she calls for it
"Will I get enough attention in a group?"
Yes — and here's what that actually looks like.
Remember, you get the room twice.
Morning: Carolyn shares her initial read on your WTF Checker™ — what she sees, what she's questioning, where the fix lives.
Afternoon: you go deeper, build the plan, pressure-test it.
Two passes, not one.
And while you're not in the spotlight, you're watching someone else's — which means you're solving your own problems before you're even called up.
Six founders. Carolyn directing the room. Peer input when she calls for it.
The attention is real.
One session with Carolyn and my year-long struggle is over.
"One session with Carolyn and my year-long struggle is over. She not only knows what's missing in my offers — she knows what will work for me. She'll say: 'But you'll never do that because it doesn't fit your personality. Why don't you do this instead?' And suddenly everything falls into place."
It helped me zero in on what actually needs to be addressed.
"I liked the fact that there were a number of things I was already thinking that got confirmed. That was very valuable — it helped me zero in on what actually needs to be addressed versus what really doesn't."
Your offer isn't a lemon.
It just needs fresh eyes.
About Carolyn Herfurth
She sees the offer — and the thing behind it.
Carolyn Herfurth is a business strategist and founder who works as a strategic thought partner for expertise-driven founders — consultants, coaches, and thought leaders who have cracked six figures or are shy of seven.
Over 30 years across business design, franchising, licensing, and sales, she's developed a pattern-recognition system that consistently surfaces what founders can't see themselves. She co-founded the Impostor Syndrome Institute, which expanded to 26 countries. She's the person you call when everything is working and one specific thing isn't — and you need fresh eyes that will tell you exactly what they see.
Average client ROI, measured against her fee, within the first year: 11x.
WTF is the entry point. It's where the trapped value starts to surface.
For the first time in five years, I didn't spend my entire vacation working.
"I'm writing this from the middle of the ocean — on a cruise — where for the first time in probably five years, I didn't spend my entire vacation working. Thanks to Carolyn helping me create a business model that not only doesn't kill me, but that I actually like."
This isn't for everyone.
WTF works because the founders in the room are at roughly the same level. Peer-level input only works when there are actual peers. Here's who shouldn't register:
- You're below $100K in annual revenue. The offer design problems at your stage are different. This isn't built for them.
- Your primary revenue comes from physical products. WTF is built for expertise-driven offers.
- You want every minute of attention to yourself. Six founders means six spotlights. You're a participant, not the only one.
