Go BEYOND. Get a charge out of your business again.

A 90 day transformational experience for accomplished business owners who have outgrown their current business model — and are ready to take their venture into a phenomenal new stage of meaning-fueled profit.

Once every successful entrepreneur has reached the point of steady, sustainable profits... they peel off into one of two directions.

One knows what she wants. She's focused, inspired and ready to pursue her next idea to fulfill an even bigger vision.

The other no longer feels the thrill she once had. She's got ideas, but uncertain which, if any, will reignite her energy for the business.

It's clear they both need one thing: Supercharged custom strategy and coaching to innovate new, complementary offers that highlight their expertise and elevate their position as thought leaders.

YOU'VE ALREADY SCALED BEYOND SIX FIGURES. 

  • You've built a strong foundation and have things under control
  • Your sales are steady and sustainable
  • You've established a great reputation as a thought leader for your expertise
  • You're plugged into a community that knows, likes, trusts and buys from you
  • You have the lifestyle you want (or damn near close!)

And now, you're either bored. Or burned out.

You're ready for something to change.

But you no longer have the bandwidth for masterminds or programs (or, ahem, silent prayers), and still want expert perspective and smart outside strategy for taking things to the next level.

Welcome to BEYOND:
Custom, supercharged innovations for entrepreneurs who have made it — and are ready to create their next big thing.

Together, inside BEYOND, I'm here to help you: 

  • Infuse a new level of creative energy into ways you monetize your brilliance with new offers
  • Create meaningful (not just profitable) growth
  • Replace an outdated strategy with one that's more in line with your updated vision and goals
  • Capitalize on your natural strengths with revamped revenue streams
  • Optimize the pricing, packaging and marketing for current offers you want to keep
  • Increase sales and profit with your existing client base
  • Step up even more powerfully as a thought leader to expand your influence and reach
  • And create a clear plan to get BEYOND the next level  

Working together with me, Carolyn, in this capacity is best for those who have experienced success and reached six figures... or even 7.

You're wanting something new, but this time is different. You want to do this in a way that's faster than last time... and doesn't risk everything crashing down.

You now need that extra bit of guidance to get excited again… and to move into the next stage of meaningful growth.

I can help you get there.

TYPICALLY, YOU’LL KNOW YOU’RE A GOOD FIT IF YOU’VE TRIED ONE (OR MAYBE ALL!) OF THE FOLLOWING:  

TINKERING

So far, it’s been up to you, you, you to figure it out. Call the shots. Make the right decision. Take the stab. Hope it’ll work out. Wade through the uncertainty. And be the one in charge.

But being on your own isn't getting you anywhere this time.
You suspect you've got
blind spots slowing you down.

AVOIDING

Your 20 minute power nap has now stretched into 45 minutes.

Sure, your hard work has paid off and things are running smoothly.
But the voice for change
in your head keeps getting
louder by the day.

Thing is... you don't want to disturb everything you've worked so hard for so you've been trying to stall, hoping it'll pass.

POLLING

Your mastermind group and business friends always offer you well-meaning advice.

But nothing is resonating this time around. And you know they have their own businesses to run.

You need the attention and high caliber strategy that run deeper than ad hoc advice.

It can feel so directionless and isolating leading this charge by yourself, can’t it?

This is normal.

You were convinced the last thing you created would last forever. But you've lost your lust for the way you're doing business and know you're capable of even greater impact.

Yep, you're in the growth stage that demands change.

Because it's only a matter of time before profits begin to stall in response to your waning excitement for the business.

You know it's not going away.

You have to make a choice.

What is it costing to dig in your heels and continue doing business the same old way?

THAT’S WHY I WORK WITH SELECT ENTREPRENEURS AS THEIR STRATEGIC THOUGHT PARTNER: TO OVERCOME THOSE BRAIN HURDLES USING MY CUSTOMIZED COACHING FRAMEWORK THAT DESIGNS THE NEXT GROWTH PHASE OF THEIR BUSINESS AND CREATES THE MONEY AND MEANING THEY'RE CRAVING.

LIKE THESE OWNERS...

  • A strategic event consultant quadrupled her sales from $260,000 to $1.1 million in less than 9 months.
  • Within 2 months, sleep coach partners landed a 7-figure project that combined their passion and expertise in a groundbreaking way, and created a new platform that reaches a much broader audience. 
  • Within 90 days, a book writing expert signed 3 top level clients and sold out a new, virtual offer in less time and with higher profit than her original, in-person version.
  • A brand + business strategist booked $180,000 with a new offer in just 30 days — without sacrificing the 3-day workweek she wanted to protect.
  • A Facebook ad expert doubled her revenues — and then doubled again the following year — with more optimally aligned offers. And she learned to easily close high ticket clients in less than 24 hours, replacing a long sales cycle that was wearing her down.

Given my 30+ year expertise in sales, franchising and business design, I understand more than most, how to get the business model right, while making sure profit is a given.

I do this with self-starters who are at a point of needing an advanced level of support and partnership.

Why do entrepreneurs need help at this point?

Because a smooth, even trajectory sounds nice — but nice gets boring real quick. You’ve been there, done that, seen everything there is to see at this level. And now your business needs a fresh, carefully crafted new direction to ascend beyond and become exciting again — both personally and in payoff.

Listen, I’ve been there.
I've reinvented myself from sales manager at Oracle to wildly successful franchise owner. I've upleveled from franchise owner to creator of a massive franchise expo. I've added published author to the mix and come out the other side as a thought leader and force-of-nature business coach.

That personal journey of reinvention — multiple times over — is why I'm obsessed with this work.

For 23 years, I've been instrumental in launching over 100 businesses and accelerating the growth of thousands more. I ran business accelerators for 6 years, bringing business design into a holistic coaching practice that helped entrepreneurs level up no matter which stage they were in.

As co-founder of Impostor Syndrome Institute, I scaled Dr. Valerie Young's groundbreaking work into 26 countries — securing licensing agreements and training for coaches, speakers, and facilitators worldwide.

Today, I work exclusively with established female founders building expertise-driven ventures — women at the six-to-seven-figure mark who've built something meaningful and are ready to simplify what exists and design what's next.

Why do successful entrepreneurs need help at this stage?

Because a smooth, even trajectory sounds nice — but nice gets boring real quick. You've been there, done that, seen everything there is to see at this level. Your business needs a fresh, carefully crafted new direction to become exciting again — both personally and in payoff.

The results? My clients add multiple six figures within 3-12 months and average an 11x ROI. Many now enjoy seven-figure annual revenues.

Given my expertise in sales, franchising, and business model design, I understand how to get the business model right while making sure profit is a given. I work with self-starters who are at a point of needing an advanced level of support and strategic partnership.

My clients tell me one of my superpowers is this: I can quickly calculate what's really going on and help you see the bigger picture potential — so you can focus on your highest opportunities and start gearing everything toward the big vision, instead of watching your days drown in boredom, burnout, or business as usual.

When we engage together for a 90-day sprint, you’ll get: 

  • A strategic thought partner who's dedicated to help you build out your vision and optimize your path to realizing it — whether you have a singular idea — or a million of them
  • A refined business model design that aligns with your personal goals, financial needs, and big vision — and makes room for new ideas to grow  
  • A map of your packaging and pricing that will finally bring all of your offers together into a cohesive product line that snaps all of the loose ends into place  
  • A clear-cut sales and business strategy specific to your value, ideal clients, products and services — without plugging you into a one-size-fits-none formula that you outgrew ages ago
  • An UBER focused marketing strategy to attract new prospects
  • A sales approach that will help you close… more often, more profitably and in record time  
  • A plan for letting go* and delegating of all of the things that you should no longer be doing  
  • And a summary that highlights the strategy AND the biggest blind spots in your business that you’ll want to look out for, moving forward
  • A plan for 6-12 months that gets you on fire again  


* The prospect and process of letting go can bring up a spectrum of emotions and crazy-making. I've been there myself plenty of times over the years — so I've experienced the resistance, firsthand. Plus I've coached my own clients through it countless times. So we find the best way for you to make your business reinvention happen — whether it's a massive undertaking — or a small, yet powerful shift to create happy returns.

"I’m blown away by Carolyn’s ability to coach entrepreneurs create a scalable model that suits the human behind the business. What I appreciate most about her style is her ability to truly listen, get to the heart of the matter, and provide practical advice through the lens of years of experience and wisdom she brings to the table."  

Angela Jia Kim Founder of Savor Lifestyle Brands  

AND HERE’S HOW THE COACHING STRUCTURE WORKS: 

All strategic work begins with the Strategic Reset — a focused session where we clear the decks before building anything new. This ensures we're designing from clarity, not accumulation.

Many founders discover that once the excess is gone, their next moves become obvious without further support. For others, the Reset confirms they're ready to build what's next — and that's where BEYOND comes in.

If you continue into BEYOND after the Reset, here's what happens:

This coaching unfolds in a 90-day sprint. It generally operates on a first-come-first-served basis once a client has been approved as an appropriate candidate. (In other words, if I think you'll be served better another way, I'll tell you so.)

  • We kick off your 90 days with the Money Momentum Inventory™ — a deep dive into your assets, experience, and vision
  • Then we meet for a half-day private Strategic Innovation Intensive, which can take place in my home in NYC or remotely via Zoom
  • For the next three months, you'll have unlimited Zoom sessions to implement and optimize (that's right, schedule as many as you need!)
  • And you can email me anytime with questions or "oh sh*t" moments for review, feedback and advice on anything from sales copy to strategy

WE FOLLOW THIS FRAMEWORK:

STEP 1: RESET (The Strategic Reset)
Simplify by subtraction. Clear the decks.
Before we build anything new, we remove what no longer belongs. You complete a comprehensive inventory of your current business model, then we meet for a focused 75-minute session to identify what stays, what goes, and what deserves your attention. Nothing new gets created here — we're establishing coherence so everything that follows is built on solid ground, not accumulated clutter.
For some founders, this is all they need. For others, once the excess is gone, they're ready to build what's next.

STEP 2: INNOVATE (BEYOND begins here)
Design what's next. Grounded in what's real.
With coherence restored, BEYOND begins. We work from what remains — your assets, experience, relationships, and hard-won insight — to intentionally shape your next move. This is where we design (or redesign) your offers, positioning, and strategy — ensuring they're aligned with both revenue and meaning, and built on what's already real and viable, not theoretical.

STEP 3: IMPLEMENT
Make it real. Bring it to market.
We execute your marketing and sales strategy — creating steady, sustainable demand for what you've built. This is where the work moves from design into the world, with systems and messaging that generate revenue without starting from scratch every time you need to sell.

STEP 4: OPTIMIZE
Refine what's working. Release what's not.
As you implement, we calibrate — adjusting tactics, tightening messaging, and protecting your time and energy. The goal isn't perfection. It's finding your ideal balance of profit, impact, and ease — so the business serves your life, not the other way around.

"Looking back 3 years later, if I had thought that from our first meeting I would be where I am today, I wouldn't have believed it. Whenever I go back to our notes, (and it is often) it amazes me that everything was so spot-on and that Carolyn saw the potential, long before I did. Thank you Carolyn!"

Alana Langelotz Founder of Arlan Group  

INVESTMENT

BEYOND is a significant commitment — in time, focus, and financial investment.

The investment is discussed after the Strategic Reset, when we both have clarity on whether BEYOND makes sense for you and your business.

Everyone begins with the Strategic Reset ($1,500 | Intro rate: $995 through January 31, 2026). This standalone engagement ensures we're building from clarity, not accumulation.

After the Reset, if we're both confident BEYOND is the right next move, we'll discuss the details — including investment, timeline, and structure.

Many founders find the Reset is all they need. For those ready to continue, the Reset becomes Step 1 of your BEYOND engagement.

Carolyn Herfurth

READY TO GO BEYOND? HERE'S HOW WE BEGIN

You've just read about BEYOND — the 90-day strategic intensive where we design your next big thing together.

Here's how we begin.

Everyone Starts with the Strategic Reset

Before any deeper strategic work, we start with Step 1: Reset — where we clear the decks and establish coherence.

Why? Most founders come to BEYOND carrying excess — old offers, lingering commitments, things that made sense once but no longer fit. The Strategic Reset ensures we're building from clarity, not accumulation.

This is a complete, standalone engagement. Many founders discover that once the excess is gone, their next moves become obvious without further support. For others, the Reset confirms they're ready for BEYOND — and we pick up at Step 2: Innovate.

Learn About the Strategic Reset

After the Reset: Go BEYOND

Once the decks are clear, if we're both confident BEYOND is the right next move, we'll reserve your kick-off date and begin the full 90-day engagement.

Nothing is assumed. The Reset stands on its own — and so does your decision about what comes next.

I wanted a rockstar biz coach and I honestly feel like I found it in you. 😘😍
- Rayna Wallen

"I JUST HAD A $21,000 day!!! No. Big. F*cking. Deal.  

THANK YOU Carolyn for all the work we did in our private intensive. Changing the conversation has changed everything. You just DOUBLED my financial goal for this month!!"

Laurie Davis Edwards Founder & CEO of eFlirt Expert Author of Love @ First Click 

We now have a platform to reach a much broader audience

There's no question that Carolyn helped us reboot our sense of worth and value in the world… and the world did not take long to respond to that! 

Within two months of working together, we landed a huge new project that combined our passion and expertise in a groundbreaking way, and we now have a platform to reach a much broader audience. 

Carolyn is an extraordinary listener and truly gifted at reflecting back the light in each of us, and in all we have created together. 

Jennifer Waldburger & Jill Spivack Sleepy Planet Parenting Authors, The Sleepeasy Solution  

I’ve never had this kind of ROI. You can quote me on that.

I've been in business for 10 years and achieved a lifestyle that's way beyond what I even was trying to go for. But oddly enough, that left me with a huge hole in my heart. I felt completely unmotivated… like the energy had just drained from me. I really wasn't sure what my next move was… and I wanted to get back that energy and that excitement that I had had in my business many times before.

Within a couple of weeks, Carolyn coached me from not knowing what I was going to do next... to closing $180,000 in sales. It’s completely transformed how I’ll be working in my business moving forward. And this is the basis for my whole business strategy from now on.

I've never had this kind of ROI on anything I've ever invested in, nor have I gotten the results so quickly from anything I've ever invested in.  

I cannot think you enough, Carolyn. And I cannot recommend you enough.

If you're a badass in business and you want to like really jump to the next level, Carolyn's your woman. 

Pia Silva Brand Strategist + Speaker Author, Badass Your Brand  

Click to watch Pia share her story

This plan was worth a million dollars. Charge me more!

Before meeting Carolyn, I was purely focused on the quick buck and working on projects and with clients I didn’t particularly enjoy. It limited my ability to grow sales beyond my current capacity—unless I didn’t want to have much of a lifestyle, that is. But I love luxury travel and champagne—and damn it, I want it all!  

I wasn’t exactly sure how it would work out—but was attracted to Carolyn’s style of coaching because, like her, I want everything I do to be my favorite thing.  

Not only have I doubled my revenues this past year—I’m working with clients on projects I thoroughly enjoy. I’m also developing new ways to help more people—with a plan in place to double my revenues again this coming year—without sacrificing my “have it all” lifestyle."  

#ilovemybusiness #champagneforever  

Jennifer Spivak The Facebook Ads Girl  

Knowing that my business model was in need of help as a result of having more clients than I could handle and not earning the amount I knew I could, I decided to hire Carolyn to support me with revamping it.  

Carolyn immediately helped me identify my income streams, determine exactly how much I should be charging and carved out a business model that’s unique to me, fits my lifestyle and allowed me to add thousands to my income every month.

Jeannie Spiro Speaking Strategist  

I will be forever grateful for the fact that I no longer have to "fake it to make it" because Carolyn helped me find and take ownership of my true center, audience and network as a businesswoman. As a result, I not only landed the biggest client of my career, I've also been presented with other amazing opportunities that would not have been possible without making this crucial investment in myself and my business.

Anne Marie S. Executive Coach & Author  

Just 7 days after meeting with Carolyn, I signed a new client at twice what I had been charging and my income has been fantastic!  

I appreciate Carolyn’s ability to size up my personal, financial and professional interests and see my real value. She refined and “re-valued” what I offer so that I know make more profit, feel more organized and do it with less stress.

Sara Blette Make My Notebook & Necessary Spaces

Oh hi, you're still here. ;)

What's between you and
your next big thing?

Book your *BEYOND* Ideation Session to dig into your History, Hangups & Heroics to find out...

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