When Is Premium Coaching Worth the Investment?

Carolyn Herfurth | Strategic Thought Partner

Let’s talk about the moment when your brain says, “Yes, this sounds amazing!” but your bank account clears its throat and goes, “Ahem, excuse me?”

A super thoughtful business owner in Shanghai booked an intro call after reading about BEYOND — my private offer for six- and seven-figure entrepreneurs. She asked great questions about ROI, structure, and whether I’ve worked with businesses like hers before.

I assumed she was in that revenue range (since the page clearly says who it’s for), but it turns out she wasn’t quite there. I think she was hoping I had a smaller offer hiding behind Door #2.

She made the totally respectful call to hold off — which I appreciated (and also low-key expected once we got into numbers).

But her questions?

So good, I had to share my answers — because if you’ve ever wondered when premium coaching is worth it, this might help you figure that out.

Community Component

Premium coaching is worth it when what you need is personalized strategy — not another group chat.

I used to run a lower-ticket accelerator with a vibrant community for women entrepreneurs earning <$100K.

But BEYOND is a different kind of container. It’s built for six- and seven-figure entrepreneurs who’ve outgrown surface-level support and crave deep, individualized strategy.

As much as I love community, this isn’t that.

No Slack channel.
No breakout rooms.
No time-wasting “where are you Zooming in from?” icebreakers.

It’s tailored for business owners who want one-on-one, high-touch, uber-focused attention.

Experience with Similar Business Types

Premium coaching is worth it when you want a strategic mind that transcends your industry — not just someone who’s done what you’ve done.

I’ve worked with clients across industries — from branding to training to leadership development.

And through my other business, Impostor Syndrome Institute, I’ve built a global business with clients in 26+ countries.

But here’s what really matters: I specialize in reimagining businesses in ways they hadn’t even considered — regardless of industry or location.

My work is about keeping what’s working, letting go of what’s just… there, and reworking your business into something that feels like finally — again.

That means I don’t rely on rinse-and-repeat solutions — which is exactly why clients hire me.

No two businesses are the same.

And that’s what makes this work exciting.

Coaching vs. Consulting Ratio

Premium coaching is worth it when you want more than “just” coaching — and you’re looking for a strategic thought partner who rolls up their sleeves with you.

In BEYOND, we start with a deep coaching session to uncover what’s really going on beneath the surface.

But after that? It’s go time.

The next 90 days are where consulting, strategy, and ideation take center stage.

We’re refining your business model, elevating your thought leadership, and building the sales and marketing strategy that will actually carry it.

You’re not just getting reflection.

You’re getting action.

That’s one of many reasons my clients consider me the business partner you don’t have to split profits with.

What About a Lower-Priced Alternative?

Premium coaching is worth it when you’re ready for results — not just “support.”

I used to offer a shorter engagement at a lower price point. But it never delivered the big shifts and big results that BEYOND does.

BEYOND clients, on average, see an 11x return on their investment within 12 months.

One client said, “I have never had this kind of ROI on anything I have ever invested in, nor have I gotten the results so quickly from anything I’ve ever invested in. Carolyn’s my woman whenever I want to jump to the next level.”

(She’s not the dramatic type, either.)

That’s not by accident — it’s because the structure supports that level of change.

So… When Is Premium Coaching Worth It?

When your business is doing well enough, but you know deep down — it’s not the business you’re meant to be running anymore.

That’s exactly who BEYOND is for.

For the past few years, I’ve been deep in the global, scalable world of Impostor Syndrome Institute (ISI) — licensing speakers and training coaches in 26+ countries.

Big reach. Big impact. Love it.

But I missed something: the deep, high-touch, strategy-rich work I get to do one-on-one.

The kind where a business owner walks in foggy and walks out fired up with a clear, custom path forward.

That’s why I brought BEYOND back.

After our exchange, the potential client who sparked this post made the thoughtful call to hold off — and I respect that completely. If her revenues were closer to the multiple six-figure range my work is designed for, we’d be working together right now.

So when is premium coaching worth it?

⚡️ When you’ve built a successful business — and you know it’s time to build a better-aligned one.

⚡️ When you’re ready to stop iterating and start innovating.

⚡️ When you want insight, not noise.

If that’s where you are…

👉 Schedule an Ideation Session

Because staying where you are is its own kind of investment.

Just not the kind that pays off.

Posted In: Business Model Design