Sales Strategy

“I hate the marketing”

Over cocktails in the lobby bar of the fancy schmancy Beekman Hotel, one of my favorite coaches admitted to me that he hates marketing. I nearly spit out my Manhattan. Of all the people I’ve heard saying this over the […]

Posted in: Marketing Strategy, Sales Strategy
The Cure | Women Business Owners

An Adventure In Finding The “Cure”

Two days into our trip last week, my favorite Irishman woke up with clusters of bug bites on his shoulder. A few days later they had multiplied, looked “angry” and felt achy. The doctor’s diagnosis? Shingles. That’s when things took […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

If You’re Guessing, You’re Already Losing 😫

Most business owners take a well-meaning stab at trying to guess their value — “I’ll price this at…*consults Magic Eight Ball*… $500?!”  via GIPHY But the clammy, icky, nobody-loves-this-part truth is this: If you’re guessing, you’re already losing. Don’t throw […]

Posted in: Business Model Design, Mindset & Priorities, Sales Strategy

Why Giving Up Right Now Is A Bad Idea

Maybe you’re questioning if you’ll EVER gain the fame and fortune of your business heroines. And sure, things may feel messy or bleak or slow moving. But it’s not a good idea to quit—even if it looks that way. Even […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership
Carolyn Herfurth | Business Coach for Women Business Owners

Flashback To A BIG Important Lesson

Six years ago today, I hosted my first live event in NYC. That singular experience delivered my highest high and lowest low of my professional career. In one single day. I had just moved here 5 months earlier and wanted […]

Posted in: Mindset & Priorities, Sales Strategy

How To Deal With The Occasional Sales Slump

I’ve been through countless sales slumps over my past 14 years in business.  And let me tell you, holding a dance card that’s filled with “NO, NO, NO” can be one of the most demoralizing experiences a business owner can face. Dealing with […]

Posted in: Sales Strategy

The Evolution Of An Entrepreneur

As a small business owner, have you ever fallen flat on your face in your business like I have? Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner. […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Something that will make you question what you’ve been taught

March marked my sixth anniversary since I launched The Biztruth.  Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise! Yes, it’s been quite a ride. And looking back, there […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

How To Get A Testimonial Prospects Can Relate To

Do you effectively share client results with your potential clients? I knooooooooooow you’ve got people who rave about how you’ve helped them. Sure, maybe it’s only one person right now. I bet if you dig a little deeper, you’ve got […]

Posted in: Marketing Strategy, Sales Strategy

Know How To Do This – Because You’re Worth It

Have you noticed that the number of digital offers has increased drastically as we head into the holidays?!   I was floored to see that Amazon’s Cyber Monday sale involved unlocking a new offer every 5 minutes. Every. Five. Minutes! […]

Posted in: Marketing Strategy, Sales Strategy
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