Business Model Design

If You’re Guessing, You’re Already Losing 😫

Most business owners take a well-meaning stab at trying to guess their value — “I’ll price this at…*consults Magic Eight Ball*… $500?!”  via GIPHY But the clammy, icky, nobody-loves-this-part truth is this: If you’re guessing, you’re already losing. Don’t throw […]

Posted in: Business Model Design, Mindset & Priorities, Sales Strategy

A Clearcut Way To Stay Ahead Of The Curve

The singular reason behind the success of the top franchises of 2018 is undeniable.  It’s a lead you can follow—but with less friction since you’re far more nimble than a 14,000 location (or 4, for that matter) behemoth! I’ve been out of […]

Posted in: Business Model Design

Side Eyeing: Kisses, Long Tails and Change

On my last trip down a digital rabbit hole, I found my very first blog from… (get this)… 2004. via GIPHY 37 posts. A not so great wall of words. And a grand total of 3 grainy pictures. 🙄 Fifteen years […]

Posted in: Business Model Design, Mindset & Priorities, Thought Leadership

What Happens When You Head In The Opposite Direction

Six years ago, I dramatically* confessed to my Mastermind group that something needed to change, but I didn’t know what was next. * Cue mascara face. Gasping for breath through snot inducing sobs. And a record setter on the “embarrassment […]

Posted in: Business Model Design, Mindset & Priorities

Why Giving Up Right Now Is A Bad Idea

Maybe you’re questioning if you’ll EVER gain the fame and fortune of your business heroines. And sure, things may feel messy or bleak or slow moving. But it’s not a good idea to quit—even if it looks that way. Even […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Defying The “Proven Recipe” When Your Bacon Is On The Line

A few years back, I was brazen (or crazy) enough to host a series of FREE half-day sales training workshops in NYC. (And this city isn’t known for free A N Y T H I N G — except great tap […]

Posted in: Business Model Design

How I Finally Found Freedom In My Business

When I started The Biztruth 7 years ago, I wanted to know exactly what to do in order to have a screamingly successful business. I came from the franchise world where I invested in the promise, “do this and you’ll get that.”  So I […]

Posted in: Business Model Design, Thought Leadership

My 3+ Favorite Mindset “Don’ts and Dos”

Do you ever catch yourself in your same old self-defeating patterns? I know I sure don’t!! Not because I don’t have them. It’s because I walk around with a blind eye to my self-sabotaging behaviors — until I get in a room with friends […]

Posted in: Business Model Design, Mindset & Priorities, Thought Leadership

The Evolution Of An Entrepreneur

As a small business owner, have you ever fallen flat on your face in your business like I have? Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner. […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Something that will make you question what you’ve been taught

March marked my sixth anniversary since I launched The Biztruth.  Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise! Yes, it’s been quite a ride. And looking back, there […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership
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