Marketing Strategy

The value you bring to the table

When a private client called me last week to discuss a potential collaboration, I was surprised when she pointed out one of my blind spots (in her very kind, lovely Canadian way.) Alana hired me 8 years ago to rethink her […]

Posted in: Marketing Strategy, Sales Strategy
Carolyn Herfurth | Business Coach for Women Business Owners

Listen up, all you Boomers and Xers!

Have you ever tried putting together an Instagram Story only to get pissed off?! ALL THE BUTTONS. WHERE DOES THIS STICKER EVEN GO?! I CAN’T RESIZE IT!! WHERE ARE MY DAMN READING GLASSES?? [looking at clock] “I’VE SPENT 25 MINUTES […]

Posted in: Marketing Strategy

“I hate the marketing”

Over cocktails in the lobby bar of the fancy schmancy Beekman Hotel, one of my favorite coaches admitted to me that he hates marketing. I nearly spit out my Manhattan. Of all the people I’ve heard saying this over the […]

Posted in: Marketing Strategy, Sales Strategy
The Cure | Women Business Owners

An Adventure In Finding The “Cure”

Two days into our trip last week, my favorite Irishman woke up with clusters of bug bites on his shoulder. A few days later they had multiplied, looked “angry” and felt achy. The doctor’s diagnosis? Shingles. That’s when things took […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Marketing Doesn’t Work For Women Like Us

Bro Marketing™ is what most businesses have been doing since the dawn of online marketing. So much so that it’s widely thought of as just… marketing.   Unfortunately, at its core, Bro’ Marketing™ primarily uses manipulative tactics to get you to […]

Posted in: Marketing Strategy

Why Giving Up Right Now Is A Bad Idea

Maybe you’re questioning if you’ll EVER gain the fame and fortune of your business heroines. And sure, things may feel messy or bleak or slow moving. But it’s not a good idea to quit—even if it looks that way. Even […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Launches Are Sooooooooooooo 2015

You know it’s a problem when you find yourself warily viewing every email and social media post — like it’s a dirty old man pushing to get what he wants — without regard for what you want. What’s the catch? Where is […]

Posted in: Marketing Strategy

The Evolution Of An Entrepreneur

As a small business owner, have you ever fallen flat on your face in your business like I have? Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner. […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Something that will make you question what you’ve been taught

March marked my sixth anniversary since I launched The Biztruth.  Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise! Yes, it’s been quite a ride. And looking back, there […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

How To Get A Testimonial Prospects Can Relate To

Do you effectively share client results with your potential clients? I knooooooooooow you’ve got people who rave about how you’ve helped them. Sure, maybe it’s only one person right now. I bet if you dig a little deeper, you’ve got […]

Posted in: Marketing Strategy, Sales Strategy
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