Marketing Strategy

Marketing Doesn’t Work For Women Like Us

Bro Marketing™ is what most businesses have been doing since the dawn of online marketing. So much so that it’s widely thought of as just… marketing.   Unfortunately, at its core, Bro’ Marketing™ primarily uses manipulative tactics to get you to […]

Posted in: Marketing Strategy

Why Giving Up Right Now Is A Bad Idea

Maybe you’re questioning if you’ll EVER gain the fame and fortune of your business heroines. And sure, things may feel messy or bleak or slow moving. But it’s not a good idea to quit—even if it looks that way. Even […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Launches Are Sooooooooooooo 2015

You know it’s a problem when you find yourself warily viewing every email and social media post — like it’s a dirty old man pushing to get what he wants — without regard for what you want. What’s the catch? Where is […]

Posted in: Marketing Strategy

The Evolution Of An Entrepreneur

As a small business owner, have you ever fallen flat on your face in your business like I have? Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner. […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Something that will make you question what you’ve been taught

March marked my sixth anniversary since I launched The Biztruth.  Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise! Yes, it’s been quite a ride. And looking back, there […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

How To Get A Testimonial Prospects Can Relate To

Do you effectively share client results with your potential clients? I knooooooooooow you’ve got people who rave about how you’ve helped them. Sure, maybe it’s only one person right now. I bet if you dig a little deeper, you’ve got […]

Posted in: Marketing Strategy, Sales Strategy

Know How To Do This – Because You’re Worth It

Have you noticed that the number of digital offers has increased drastically as we head into the holidays?!   I was floored to see that Amazon’s Cyber Monday sale involved unlocking a new offer every 5 minutes. Every. Five. Minutes! […]

Posted in: Marketing Strategy, Sales Strategy

Top 5 Hard Won Lessons in Online Marketing

Online marketing looks easy and super duper profitable on the surface. Especially when done well. Unfortunately, my first 5 years as an online marketer did not come so easy. The lessons I learned were vastly different than the ones I […]

Posted in: Marketing Strategy

Weekly Planning Practice: Sunday CEO

Having a weekly planning practice is an important link between setting your daily activities and reaching your annual goals. In this video, I share the things I focus on during my “Sunday CEO” ritual so that I don’t go barreling off […]

Posted in: Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

The ONE THING that holds you back

Having played a hand in the launch of over 100 businesses – and guiding thousands more over the years – I’ve seen, heard and done just about everything you can imagine when it comes to entrepreneurs. But there’s ONE THING […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership
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