Listen up, all you Boomers and Xers!

Carolyn Herfurth | Business Coach for Women Business Owners

Have you ever tried putting together an Instagram Story only to get pissed off?!

ALL THE BUTTONS.

WHERE DOES THIS STICKER EVEN GO?!

I CAN’T RESIZE IT!!

WHERE ARE MY DAMN READING GLASSES??

[looking at clock] “I’VE SPENT 25 MINUTES EDITING ONE IMAGE?!

Sliiiiight exaggeration there, but stick with me for a second…

(Because I know I can’t be the only one who’s dealt with this frustration.)

You see the ~millennials~ creating these elaborate Insta stories that document every single unboxing, high energy event and pillow talk — waxing philosophically about the day. Then wonder how they do it all.

It’s like they’re everywhere. All at once. All the time.

And sometimes?

It feels like they’re lightyears ahead of you.

Even though you know they’re way younger. (WTF. Way unfair.)

But you know what?

When we were younger, we were all about the hustle too.

So remember that’s where they are now and that’s okay.

But us?

We’re older. Wiser.

We have a body of work to build upon.

We don’t want to struggle to earn.

We don’t want to “go go go” anymore.

We don’t want to spend all our time and energy on social media for a measly 13 “likes.”

And we’re not willing to sacrifice one inch of the quality of life we’ve created.

These “young folks” are at a different place in their lives. That’s fine. Fan-freaking-tastic, actually. (I’ve helped many of them harness their seemingly boundless energy and social savvy with a more profitable business model.)

But when a business reaches a certain “age,” you need a different strategy than “Hustle Your Face Off And Drink Red Bull Until You Puke Right There On The Field And Crush The Can Into Your Forehead.”

(Some days I wonder HOW on earth Gary Vee continues to do it all.)

The takeaway is this:

Simplify.

Without sacrificing everything you’ve worked so hard to build.

Or doing things you don’t want to do.

That’s what I help seasoned business owners do.

If you ever want to talk about HOW I do that… here’s one place you can start 😉

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Posted In: Marketing Strategy