Privacy Policy

Stratica, Inc. respects and values your privacy.

This privacy policy discloses the privacy practices for Stratica, Inc. website properties, including but not limited to, and This privacy policy applies to information collected by these websites and will notify you of the following:

  • Which personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  • The choices available to you regarding the use of your data.
  • The security procedures we have in place to protect the misuse of your information.
  • How you may correct any inaccuracies in the information.


The primary goals of Stratica, Inc., in collecting information are to provide and improve our service, to administer your orders, to communicate with you, and to enable users of our service to enjoy and easily navigate it.  When you wish to contact us, create an account, edit account details, purchase products or services, or when you join our mailing lists, we will ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you. Personal Information includes, but is not limited to, your name, e-mail address, shipping address, billing address, credit card account number and telephone number.

SITE VISITS. We track visits to our website using Google Analytics (GA) so that we can identify the interaction of content on our website. We use this data to determine how many people visit our site, how they find it and what they find useful. Although GA tracks your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but we do not have access to this information. Google is one of our third party data processors as indicated below. GA also uses cookies, details of which can be found on Google’s developer guides.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages on our websites.

WEBSITE AND BLOG COMMENTS. As of the most recent update of this privacy policy, we don’t have Comments enabled on our blog. But if that changes in the future and you choose to add a comment to any posts we have published on our blog, the name and email address you enter with your comment will be saved to our website’s database, along with your computer’s IP address, the time and date that you submitted the comment. This information is only used to identify you as a contributor to the comment section of the respective blog post and is not passed on to any of the third party data processors detailed below. Only your name will be shown on the post seen by the public, although if the supplied email address is linked to a Gravatar account, your Gravatar photo will also be displayed.

Your comment and its associated personal data will remain on this site until the comment or post is removed from our site. You are able at any time to request that we remove it by contacting us by email. You are further advised to avoid posting any personally identifiable information in the comment itself. We do not allow children under the age of 18 on our site, nor do we knowingly collect any personally identifiable information from any person under the age of 18. If we are informed that personally identifiable information has been collected from a person under the age of 18, we will remove their data from our records.

CONTACT FORMS, WEB FORMS, ORDER FORMS AND EMAIL LINKS. Should you choose to contact us using a contact form, web form, or an order form on our website, or through a posted email link like this one, the data will be passed to us via email.  Our email servers are protected by SMTP encryption, however not all mail servers are secure. We would suggest that you always consider email as an insecure medium and not include personal, confidential or sensitive information within an email.

PAYMENT PROCESSING. We use Infusionsoft, a third party online payment processor, to process all payments made to us. Our gateway is and our Merchant Account is Powerpay. In connection with the processing of such payments, we do not retain any personally identifiable information or any financial information such as credit card numbers. All such information is provided directly to our third party processor, whose use of your personal information is governed by their data security policy, which may be viewed here.

EMAIL LIST. If you choose to sign up for our email list, the name and email address you submit to us will be forwarded to Infusionsoft, our email marketing services provider. We consider Infusionsoft to be a third party data processor as described below. Your information will remain within Infusionsoft’s database for as long as we continue to use that service for email marketing, or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email message that we send you or by requesting removal via email.  Minors under 18 years of age must obtain parental consent before joining our email newsletter. While your email address remains within the Infusionsoft database, you will receive regular emails from us about our products and services.

SOCIAL NETWORKING SITES. Our service may include interfaces that allow you to connect with social networking sites (each an “SNS”). If you connect to a SNS through our service, your data may be accessed, used and stored based on your settings on that SNS. We may access, use and store that information in accordance with this policy. You can revoke our access to the information you provide in this way at any time by amending the appropriate settings from within your account settings on the applicable SNS.

SCHEDULING. When you schedule an appointment with Stratica, Inc., we utilize a third-party system, TimeTrade. Required information varies depending on the form and, at a minimum, includes (i) name (ii) e-mail address and (iii) phone number. The provision of this information is mandatory in order to book an appointment with Stratica, Inc. A user also has the option to connect their online calendar with TimeTrade.

SURVEYS. On occasion, we survey business owners to understand how we can best assist them. Responding to these surveys is entirely optional. Sometimes that information is transmitted from the online survey platform (currently, SurveyMonkey) to our customer relationship management application (Infusionsoft) through an application integrator (Zapier.)

COOKIES AND OTHER TRACKING TECHNOLOGIES. Cookies are small bits of data stored on your computer’s hard drive. Some cookies are essential to make our site work. Others help us improve your user experience or to allow us to track and target the interests of our users, such as Google Analytics and Facebook Pixels. For example, we may use cookies to collect browsing data to keep track of your preferences and profile information and to collect general usage and volume statistical information. Usage of a cookie is in no way linked to any of your personally identifiable information on our site.

You may set your internet web browser to refuse cookies or to remove cookies from your hard drive. And you may use the mailing address further below to send us your world famous frosted sugar cookies if you’re so inclined to share. 😘


Stratica, Inc. will use information collected for purposes described in this Policy. For example, we may use your information to:

  • operate and improve our site, products, and/or services;
  • understand you and your preferences to enhance your experience;
  • offer you a better browsing experience;
  • track, collate, and analyze your use of our site, products, and/or services;
  • process and deliver contest entries and rewards;
  • respond to your comments and questions and provide customer service;
  • provide and deliver products and services you request;
  • send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
  • communicate with you about new contests, promotions, rewards, upcoming events, and other news about products and services offered by us and our selected partners; and
  • link or combine it with other personal data we get from third parties as indicated below, to help understand your needs and provide you with better service.

OUR WEBSITE SERVER. This website is hosted by WordPress Engine. Their privacy and data protection policy is here.

OUR THIRD PARTY DATA PROCESSORS. Stratica, Inc. will not share your personal data with third parties other than with our trusted partners:

Google (Privacy policy)
Infusionsoft (Privacy policy) (Privacy policy)
PowerPay (Privacy policy)
LeadPages (Privacy policy)
PayPal (Privacy policy)
Facebook (Privacy policy)
SurveyMonkey (Privacy policy)
TimeTrade (Privacy policy)
Zapier (Privacy policy)

These third parties have been carefully chosen and are compliant with the privacy and data protection legislation we are also bound by.


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

DATA BREACHES. Stratica, Inc. will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

DATA CONTROLLER. The data controller of this website is Stratica, Inc., a United States S Corp. Stratica, Inc., 38 West 85th Street, New York, NY 10024

DATA PROTECTION OFFICER. Carolyn Herfurth, President can be reached at .

ACCESS/QUESTIONS. If you have any questions about our privacy policy or wish to review, or revise the personally identifiable information that Stratica, Inc. has collected about you, you may send a written request to Stratica at the mailing address or email address above. Stratica, Inc. may take reasonable steps to confirm your identity prior to supplying any personally identifiable information to you in order to prevent identity theft.

SPAM POLICY. Spam doesn’t make anybody happy, so Stratica, Inc. is strongly opposed to spam. (Unless it’s the spiced ham variety made by Hormel, which is delicious fried.) We will only send e-mail to users who have expressly requested to receive e-mail communication from us.

WEB LINKS. This website contains links to other sites. Please be aware that Stratica, Inc. is not responsible for the privacy practices or the content of such other sites. We encourage our users to to read the privacy policies of each and every web site when they leave our site. This Privacy Policy applies solely to information collected by this website.


By using any of Stratica, Inc’s websites or submitting your information to Stratica, Inc., you consent to our collection and use of your personal information as described in this Privacy Policy in its entirety.

CHOICE/OPT-OUT. You may choose to stop receiving our newsletter or marketing emails at any time by following the unsubscribe instructions included in all of our emails, by updating your communications preferences via our email service provider or contacting us via our Contact page.

CHANGES TO THIS PRIVACY POLICY. Stratica, Inc. reserves the right, in its sole discretion, to change, modify, add and/or remove portions of this Privacy Policy at any time. All Privacy Policy changes will take effect immediately upon their posting on the Site. Please check this page periodically for any changes. Your continued use of the Site and/or failure to opt-out of emails sent to you following the posting of changes to this Privacy Policy constitutes your acceptance of any and all changes.

ABOUT THE PRIVACY POLICY. The entire contents of this Privacy Policy should be read in conjunction with our Terms of Service.

Updated May 16, 2018