Marketing Doesn’t Work For Women Like Us

Bro Marketing™ is what most businesses have been doing since the dawn of online marketing. So much so that it’s widely thought of as just… marketing.   Unfortunately, at its core, Bro’ Marketing™ primarily uses manipulative tactics to get you to… Read more…

Posted in: Marketing Strategy

Bro’ Dictionary (for the curious, confused and/or uninitiated)

An incomplete, un-alphabetized and entirely irreverent Wikibro* about Bro’ business behavior. Bro’ /brō/ plural Bros /brōhz/ also known as “bruh” /brə/ 1. a person of any gender identification whose primary motivation is to yield the most money from the most people… Read more…

Posted in: Thought Leadership

Doing It Even When It’s Not Easy

Walter Carr is my new poster child for doing it — even when it’s not easy. He walked 20 miles to get to the first day on his new job because his car had broken down and he couldn’t find any… Read more…

Posted in: Mindset & Priorities, Thought Leadership

Are We Playing The Wrong Game? (Part 1 of 2)

ARE WE PLAYING THE WRONG GAME? Why So Many Women Entrepreneurs Are Struggling in Their Business, And What We Need to Do About It (Part 1 of 2)   Women business owners have been conditioned to believe that other people… Read more…

Posted in: Mindset & Priorities, Thought Leadership

What To Do When You Miss The Mark 🎯

As business owners, we have goals for things we want to achieve. Have a full private practice? Time to launch a group program. Goal: 20 participants Have a full group program? Time to launch a membership. Goal:  300 members Have… Read more…

Posted in: Mindset & Priorities

Why Giving Up Right Now Is A Bad Idea

Maybe you’re questioning if you’ll EVER gain the fame and fortune of your business heroines. And sure, things may feel messy or bleak or slow moving. But it’s not a good idea to quit—even if it looks that way. Even… Read more…

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Defying The “Proven Recipe” When Your Bacon Is On The Line

A few years back, I was brazen (or crazy) enough to host a series of FREE half-day sales training workshops in NYC. (And this city isn’t known for free A N Y T H I N G — except great tap… Read more…

Posted in: Business Model Design

Launches Are Sooooooooooooo 2015

You know it’s a problem when you find yourself warily viewing every email and social media post — like it’s a dirty old man pushing to get what he wants — without regard for what you want. What’s the catch? Where is… Read more…

Posted in: Marketing Strategy

My Promise To You (aka The Kricket Pledge)

I promise to always speak to you like I do with my best friend, Kricket. Whether you’re new to my world — or been following my shenanigans for awhile — I want to share something that might be important to you. My Kricket… Read more…

Posted in: Thought Leadership

Happy re/New Year

It was a wild and rouuuuuuuugh ride for a lot of business owners. Hasta la vista, 2017. Don’t let the door kick you in the as$. 2018 is a ginormous fresh start to refresh, rewire and reinvent what you want… Read more…

Posted in: Thought Leadership
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