My sister recently took a photo of me holding up a watermelon like it’s a trophy.
As you can see, I look ridiculously happy about it.
Because I am.
Everything about watermelons makes me happy.
Their size. Their heft. Their vibe.
They’re the only food that doubles as a bicep workout and a party.
But the love runs deeper than flavor (though let’s be clear — juicy, cold watermelon on a hot day is top tier).
No, the real obsession is in the process.
Cutting it. Slicing it. Chopping it. Cubing it.
There’s something meditative — even satisfying — about turning a big, clumsy orb into dozens of juicy, bite-sized chunks.
And I’ll admit it… I don’t love overpaying for one. But I will. Because once you find the one?
It’s worth it.
Of course, the trick is… you never really know what you’re getting until you commit.
You can spank it. Look for the field spot. Make your best guess.
But until you slice it open, it’s still a mystery.
Sometimes it’s bright, crisp, sweet.
Other times it’s mealy, bland, disappointing.
And yet — I keep buying them.
Because I’ve gotten better over time. Not perfect. Just more tuned in.
I know what to look for. I trust myself more. I don’t beat myself up if I get it wrong.
So here’s the business parallel you didn’t know you were about to get…
Your business? Your offers, your pivots, your team, your clients?
They’re all watermelons.
You learn by picking. By cutting. By getting messy.
You won’t always get it right. But the more you choose, the more you learn. And eventually, you start stacking more wins.
Just ask Pia.
She spent three years and tens of thousands of dollars trying to scale her evergreen programs.
On paper, it should’ve worked. In reality? She was exhausted.
“I was drained from building funnels and wasn’t in a place to think big for myself. I didn’t know what to do next.”
That’s when she made a different kind of choice.
She didn’t need another funnel or someone to hand her a cookie-cutter plan. She needed a sharp knife, a clear head, and someone who knew how to spot what was ripe and what was rotting.
She chose me — her watermelon whisperer, if you will.
(Think less fruit stand, more hibachi chef… but for business strategy.)
She showed up to our half-day innovation kickoff with a migraine.
She left with a strategy.
Thirty days later, she’d booked $180K.
Not because we reinvented everything — but because we sliced into what was already ripe and tossed what wasn’t.
We didn’t need to make it perfect.
Just juicy enough to work.
You never get better by standing in the produce aisle overanalyzing your options.
You get better by choosing.
By slicing into what feels right, even if you’re not totally sure. By trusting that you’ll get better at knowing what works the more you do it.
So here’s to the outlier entrepreneurs with sticky countertops and stained cutting boards.
The ones who keep choosing. Who stay in motion. Don’t get derailed by a dud. Are in it for the juice.
Even if the first slice is a surprise.
🍉
Because here’s the thing — watermelon season doesn’t last forever.
Neither does the clarity you feel in fleeting moments. Or the momentum that shows up before doubt talks you out of it.
You don’t have to be sure. You just have to be willing.
Sometimes it helps to have someone standing beside you — helping you spot what’s ripe, what’s not, and where to cut first. 🔪
Ready for more juice?
If your business feels a little… underripe or past its peak — and you know there’s something sweeter inside — BEYOND is where we slice into what’s ripe and toss what’s not.
It’s a 90-day strategic experience for outlier entrepreneurs who are done overthinking and ready to simplify, sharpen, and scale what actually fits now.
[Learn more about BEYOND →]
