You can’t be all things to all people.
“But I can help everybody.”
That’s the refrain I’ve heard from countless entrepreneurs over the years.
Perhaps you can, so let’s go with that belief for a moment.
Sure. You can help the people who can’t afford you. You can help the people who create hassles for you. You can help the people who suck the joy out of your day. You can help the people who don’t take responsibility for their role in their outcome.
But are they really the people you want to serve? How long can you work with people who don’t pay you? How will I know who to refer to you if you help everyone?
When you try to be all things to all people, you blend in. You’re forgettable. You’re forgotten.
But when you put a stake in the ground and are specific about who you serve and what you do for them, THAT is memorable. THAT is what drives referrals. THAT is what gets you clients who you love serving.
Dare to take a stand!
