Outlier entrepreneurs are so often like lightning in human form. 

Idea. Action. Boom. Done. Next.

But when something feels really important? 

Even the boldest among us can start to second-guess.

We tweak.
We wait.
We tell ourselves, “This is too precious to just… share.”

A former client recently gave me a glimpse of her best work — a year’s worth of photos taken in the forest and lovingly arranged in an album.

But it wasn’t just the photos.

It was the intention behind them.

She started the project after her mom died — one image a day, every day — as a way to remind herself that beauty still existed.

That the world was still worth noticing.

That she was still here.

And almost no one had seen them.

Why?

Because she didn’t want to give it away on Instagram — it felt too sacred to hand it over to the algorithm.

And I get it.

When something holds that much meaning, the idea of reducing it to “content” feels like betrayal.

But here’s what I told her:

What if you simply invited people into your living room and said, “This is what I’ve been working on. This is why I made it. This is what it means to me.”

No CTA.
No funnel.
No pre-sell bonus window closing in 48 hours.

Just a moment of genuine connection.

And then — only then — let people ask for what they want.

The more personal and powerful the work is, the easier it is to overcomplicate.

Because when something feels true, it usually feels vulnerable too.

So instead of letting it breathe, we stall.
We start overthinking.
We wait for the right moment — the perfect plan — the ideal time to reveal it.

But you’re not here to be a vending machine for the internet.

You’re here to make something real.
To create from meaning, not just metrics.
To lead with soul — and let the strategy follow.

So if you’ve got something sacred sitting quietly on your hard drive or in your heart…

Invite us into your living room
(real or virtual — a Zoom, a patio, a group chat, a post, whatever feels true.)

Let it be seen.
Let it be human.

Because the truth is — in cases like this — maybe it’s okay to let people see the beauty of what you’ve made… 

… from angles even you don’t see yet.

Let it be shared — not because it’s optimized, but because it’s yours.

No launch required.

Got something that doesn’t belong in a funnel? I’d love to hear what you’ve been quietly holding.