Marketing Strategy

A fresh outlook on networking when you don’t want to!

You know those times when you do NOT want to go to that networking event? (Or make that sales call.) It’s cold. You don’t want to squeeze into your Spanx. Or make small talk with strangers. I get it. It’s […]

Posted in: Marketing Strategy, Mindset & Priorities, Sales Strategy

If I could pay you more, I would

I still have the note of thanks that the CFO of International Dairy Queen wrote me 13 years ago when I worked for Oracle. You can probably guess sales reps don’t get too many notes of praise from their clients! […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy

7 ways to make business more fun

It’s like going to Home Depot and an iParty [store] all at the same time! This is how one of my clients described Evolve Accelerator earlier this week. So in the spirit of fun, I’m going to celebrate today’s newsletter […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

5 keys to avoid hairy business problems

When I was a kid, I dreaded bath time because I knew that the “comb routine” afterward was a painful process with my long hair…. It would get all tangled up and so I spent many, many tearful nights having […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Six keys to chart your success

Hope isn’t a business strategy.  As an entrepreneur, your success isn’t guaranteed. Unfortunately, far too many people cheat themselves out of success by taking chances with their time, money and opportunities. They do this by patching together a series of […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities, Sales Strategy, Thought Leadership

Get outta town!

When is the last time you went to an out-of-town event? When is the last time you booked an airplane ticket and hotel room, made arrangements with your spouse and neighbours to ferry the kids around, packed your bags… and […]

Posted in: Marketing Strategy, Mindset & Priorities

The value of values in selling

As I reflect on what I love so much about being an entrepreneur, I realize that my reasons for choosing business ownership 10 years ago over a job…are the same reasons I have for staying self-employed. That’s because it boils down […]

Posted in: Marketing Strategy, Sales Strategy

15 ways to establish the know, like & trust factor

One thing can make or break your business. And I’m going to surprise you by saying, it’s not “sales.” It’s what leads to sales:  It’s relationships. I call it: Client Chemistry… which sums up the “Know, Like and Trust” factor.

Posted in: Marketing Strategy, Mindset & Priorities, Sales Strategy

Sticking out like a bad toupee

Nobody notices a good toupee. Only a bad one. The same goes for salespeople. Bad salespeople are easy to spot.

Posted in: Marketing Strategy

Gone with the wind

You know when you’re at a networking event and everyone is asked to give their 30-second introduction? And you know those people who get all windy and drone on for what feels like forever?

Posted in: Marketing Strategy
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