Marketing Strategy

How to get more “yesses”

Just like improv, there are no scripts in life. Or business. Or selling. If you want more “yesses” from your prospects, you need to have a “yes, and…” attitude. “Yes, and…” is an improv fundamental that’s about taking what’s given… Read more…

Posted in: Marketing Strategy, Mindset & Priorities, Sales Strategy

Go the distance

How far will you go to succeed in your business? What are you saying ‘yes’ to? What are you saying ‘no’ to? Who are you saying ‘no’ to?    (Hint:  If you think it’s anyone other than yourself, reconsider the… Read more…

Posted in: Marketing Strategy, Mindset & Priorities

Ever have one of those days?

You know the kind of days I’m talking about.  One of “thoooooose” days.  Argh. Tell me what makes YOU feel better when you’re having “one of those days”.

Posted in: Marketing Strategy, Mindset & Priorities

Interview | Sales & networking

(I thought you might enjoy listening to a fun and insightful conversation I had with Tambra Harck & Bryn Johnson about sales & networking.  What’s love got to do with it?) Let’s face it, most of us really like the idea of… Read more…

Posted in: Marketing Strategy, Sales Strategy

Biztruth Blog | Sales isn’t marketing

Here’s a biz truth for you. If you think marketing alone will make your sales for you, think again.

There IS a difference between marketing and selling and don’t let anyone lead you to believe otherwise!

Posted in: Marketing Strategy, Sales Strategy

What do you do?

How do you answer the question, “what do you do?” Is your response memorized?  Improvised?  Clumsy?  Smooth? Filled with benefits?  Results?  Features?  Boring stuff?  Bad breath?  Questions?  Provocation?  Mystery?  Clarity? Do tell!

Posted in: Marketing Strategy

Target Market: Think small to sell BIG

You can’t be all things to all people. Many entrepreneurs resist this truth, however.  This video talks about how getting really granular when defining your ideal client actually EXPANDS your potential for business.

Posted in: Marketing Strategy, Mindset & Priorities

Guest Post: A few of my Connection “secret thoughts”

Connecting is one of my passions.  It conjures up thoughts of enjoyment, shared interests, laughter, interesting conversations and me out in the world being authentic. When I am connecting, I am not struggling for the “right” words. When I am… Read more…

Posted in: Marketing Strategy

Quick Tip #1 :: Know your value

Think about your audience (aka target market or ideal client) and answer these questions: What pains do they have? What problems do you solve for them? What solutions do you offer to alleviate those pains? What goals might they have?… Read more…

Posted in: Marketing Strategy, Sales Strategy, Thought Leadership

You are here

Biztruth #4 :: If you don’t have a handle on your numbers, it’s time to sharpen your pencil. You may need to replay this video a couple of times to get it…but it’ll be worth it. Especially if you follow… Read more…

Posted in: Business Model Design, Marketing Strategy
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