8 minutes 39 seconds

Have you ever been on the receiving end of a long-winded prospecting call where you barely got a word in edgewise?  Ouch…for both parties. Here’s my advice for what to do, instead.

Posted in: Sales Strategy

I don’t blame you

I don’t blame you if you have a negative association with sales. I blame the movies! Look at how selling is portrayed in Glengarry Glen Ross, The Boiler Room and Wall Street…to name a few. It doesn’t have to be […]

Posted in: Mindset & Priorities

What scares you about sales?

What if… Learn how to take “the scary” out of selling by visiting Biztruth Bootcamp.

Posted in: Mindset & Priorities, Sales Strategy

Biztruth Blog | Sales isn’t marketing

Here’s a biz truth for you. If you think marketing alone will make your sales for you, think again.

There IS a difference between marketing and selling and don’t let anyone lead you to believe otherwise!

Posted in: Marketing Strategy, Sales Strategy

What do you do?

How do you answer the question, “what do you do?” Is your response memorized?  Improvised?  Clumsy?  Smooth? Filled with benefits?  Results?  Features?  Boring stuff?  Bad breath?  Questions?  Provocation?  Mystery?  Clarity? Do tell!

Posted in: Marketing Strategy

Measuring up

Are you tired of spending money on class after class and coach after coach…to still be struggling? Here’s a solution for identifying where to invest your precious dollars and for how to communicate your value when speaking with potential clients.

Posted in: Business Model Design, Mindset & Priorities, Thought Leadership

Guest post: Are you being the sun or the wind?

Question: “When you’re trying to sell something to someone, I know it’s important to communicate with people more than once. I’ve already emailed my newsletter readers with four different offers this month, but they still aren’t buying. What should I […]

Posted in: Mindset & Priorities

Stop the madness!

How far are entrepreneurs going to go in using our Inboxes as a “virtual landfill”? Help me find a solution.  Please!

Posted in: Mindset & Priorities

Interview | The Conversation Hub

Marc Vaillancourt from The Conversation Hub interviewed me about entrepreneurship so I’m sharing the replay for you here. BTW – I’d recommend you check out some of his other interviews at theconversationhub.com, particularly Episode #1 with Ian McDonald, my client-turned-business-partner-turned-friend […]

Posted in: Sales Strategy

Target Market: Think small to sell BIG

You can’t be all things to all people. Many entrepreneurs resist this truth, however.  This video talks about how getting really granular when defining your ideal client actually EXPANDS your potential for business.

Posted in: Marketing Strategy, Mindset & Priorities
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