When I started The Biztruth 7 years ago, I wanted to know exactly what to do in order to have a screamingly successful business.
I came from the franchise world where I invested in the promise, “do this and you’ll get that.” So I expected similar results with any sort of “system” or “blueprint” advice that was offered by the success coaches out there.
I spent a lot of time and money implementing anything that promised a “step by step success formula” for 5- and 6-figure paydays + a loyal tribe + massive exposure + record breaking back of the room sales + filling group programs + and any other promise that sounded like a great payoff.
And when one didn’t work — I’d lick my wounds — and go buy the next one. Looking for the perfect script. The step-by-step. The how-to-do-every-last-bit-right.
Yeeaaaaah… that was me. The gullible blonde over here. Putting my money on the promise of big pay days.
Hoping, wishing, praying…
that THIS NEXT ONE would be the silver bullet.
But that didn’t ever happen quite as promised.
Don’t get me wrong. The blueprints weren’t ALL bad. I learned a few valuable things along the way. But none ever truly seemed to fit me.
I always found myself adjusting something. And I never got the results I wanted.
So 5 years ago, I decided to commit to following a “6 figure tele seminar secrets” training to the letter. Every single step. Every single piece of advice. Every single email template and email schedule — I did it. Even when I felt my stomach sinking and second guessing WHAT it was doing to the relationship I’d built with my community.
Turns out — I should’ve trusted my instincts.
Over the course of 10 days, my open rate plummeted in HALF. I’d worked so hard to build up that know, like and trust with my community and it was wiped out in the blink of an eye.
And I didn’t make a dollar more than any previous launches I’d done with a lot less cost and effort. In fact, I made a little less.
Plus, I lost opportunity because I was never able to regain the open rate I’d enjoyed before that launch. Because if people aren’t opening your emails, they’re not clicking. And if they’re not clicking, they’re not engaging. If they’re not engaging, they’re not buying.
So yes, it took me several painful years and tens of thousands of dollars to figure out I’m not a blueprint kinda gal.
And I know I’m not the only one.
I hear about a lot of negative experiences with blueprint programs from other business owners. And for those brave enough to say something, there’s a sense of shame that goes along with it. What’s wrong with “ME?” — not knowing that so many of their fellow blueprinters are struggling too.
After that damaging teleseminar launch 5 years ago, I made the decision to UnBlueprint myself.
What’s UnBlueprint, you ask? It’s…
1. the powerful decision to strip away anything that prevents an entrepreneur from realizing her full potential; or interferes with what she intuitively knows to be true to her
2. the intentional actions an entrepreneur takes to wholly own her brilliance; profit from the value she brings to the world; and what allows her to live her truth
It’s a way of looking at things in your business.
It’s a philosophy.
It’s a way of life.
UnBlueprinting stopped my cycle of disappointment and shame. It started my journey to profit. And it gave me complete freedom.
If you can relate to any of this, I urge you to UnBlueprint yourself.
You don’t have to do it without a net. I have a lot more to say about my philosophy on this topic over here to get you started:
Freedom didn’t come until I stopped following other people’s rules — and trusted myself to make up my own.
Rebels are welcome to join me!