According to a 2024 study by Wells Fargo Bank, fewer than 6% of women-owned businesses ever crack $100K.
Only 2.6% make it past $250K. And a mere 1.7% reach seven figures.
So if your business earns $1M+, $500K, $250K or even $100k a year, you’re breathing rarified air.
You’re not just building a business — you’ve built one. It’s working. You’re proud of what you’ve created.
And yet… you sense an… undercurrent.
You’re questioning. Noticing. Listening.
You’re feeling the pull to do things differently — even if you can’t yet name exactly what “different” looks like.
This isn’t about self-doubt. It’s about clarity — and what to do when the clarity you need isn’t the kind you can journal your way into.
It’s a signal.
You’re Not Alone. And You’re Not Behind.
In fact, if you’re asking these questions… you’re ahead of your own curve.
That edge you’re feeling? That’s what happens when you’ve outgrown the business model that got you here — and you’re not sure the current one can take you where you want to go next.
The world is quick to celebrate the milestones — $250K. $500K. $1M.
But the mindset and decision-making inside those stages?
Rarely talked about.
So let’s go there.
The $250K–$1M Range Is Full of Questions
From the outside, this range might look like a straight line of growth.
But from the inside? It’s a constant unfolding of decisions — strategic, emotional, personal.
The first one might be:
“Do I even want to grow to $1M?”
Followed by:
“What do I want more of — time, impact, money?”
“What would I have to give up to get there?”
“Do I want to simplify… or diversify?”
That last one — simplify or diversify — is a question that keeps showing up.
Whether you’re at $250K, $500K, or $1M+, you’re always recalibrating:
“Where do I want to go from here?”
Let’s look at what that actually sounds like in real life.
📍 Around $250K?
The business is working — but you’re working too much.
You’re starting to feel the cost of being so essential to everything.
“How can I make more without doing more?”
“Is this the business I want long-term?”
“Do I want to stay here — or scale it up?”
“What needs to change so I don’t burn out or stall out?”
This is often where women realize that their old center of gravity — the one their current business was built around — has shifted.
📍 Somewhere around $500K?
You’ve built something sustainable. The wheels are turning. Clients are coming. Your reputation is solid.
But something shifts around this point.
You’re starting to see what’s possible — not just what’s necessary.
“Am I doing too much of what I’ve outgrown?”
“What’s scalable and sustainable — not just to my business, but to me?”
“What do I want to protect before this gets even bigger?”
“Am I building what I really want?”
There’s momentum — and pressure.
You’re seeing how much more you could take on… and wondering if you even want to.
📍 Near or at $1M?
You’ve built the machine. You’ve got systems, solid revenue, maybe a small team — and it works.
But now you’re wondering what comes next.
You might be asking:
“How do I protect my time and my margins?”
“Can this run without me in every room?”
“Do I want to grow — or make it lighter?”
Some days, the goal is sustainability.
Other days, you’re thinking:
“I could 5X this over the next five to seven years…
and walk away with a pretty great payday.”
You’re not chasing scale for the sake of it.
You’re making strategic decisions — about equity, energy, and what’s worth it now.
Spaciousness Over Strain
Wherever you land on the spectrum, one thing becomes clear: You’re not just thinking about growth — you’re thinking about alignment.
You want:
– Breathing room in your calendar
– Clearer decisions
– A business model that reflects the woman you’ve become
The business you built got you here. But it may not be the one that carries you forward.
The old decision tree doesn’t fit anymore. And the path forward isn’t just scale or stay. Sometimes, it’s something entirely your own.
Redefining Success Looks Like This
There’s no single “next step” when you’re already in the 2.6%. So what do you choose to do from here?
That’s the whole point!
Maybe you want:
- A 3-day workweek
- To sunset an old offer
- To build a licensing stream or prep for sale
- Or maybe you’re just craving more simplicity, fewer moving parts, and a little more room to breathe
And sometimes… a partner in clarity.
Because you’ve always figured it out on your own.
But this version? It’s more layered. More complex.
You’re not lost — you’re evolving.
If You’re in That Range… You’re Not Alone
If you’re in the $250K to $1M space… If things “work,” but you’re still wondering what needs to shift… If you’re craving more freedom — but want a thoughtful, strategic way to get there…
You’re not off track. You’re just ahead of your own curve.
There’s no single right way to grow. But there is a right time to pause — and ask what’s worth growing at all.
If that time is now? Trust it.
You’re ready to build what comes next.
The Questions You’re Asking Matter
The ones you haven’t been asked yet? That’s where everything shifts.
BEYOND is a 90-day strategic experience for outlier entrepreneurs who are ready for their next stage of growth and want a strategic thought partner by their side.
