Marketing Strategy

Tourist, visitor or resident?

Before moving to New York, I made regular trips to visit my sister here. First, I was a tourist. Then progressed to being a visitor.  And now I’m a resident. Check out how this relates to sales in your business… […]

Posted in: Marketing Strategy

The upside of pigeonholing

Many new business owners I speak with resist “limiting” the definition of who their ideal client is because they don’t want to “pigeonhole” themselves…thinking it’ll limit their opportunities. Quite the opposite is true…

Posted in: Marketing Strategy, Sales Strategy

Seth Godin | Hungry or guarded?

Seth Godin brought up a great point in his blog this week about knowing whether your prospect is “hungry or guarded”. Do YOU know who you’re selling to? Join the first session of Biztruth Bootcamp to learn what your ideal […]

Posted in: Marketing Strategy, Sales Strategy

Planning With Your Calendar: It’s SALES Time!

I love this article…not because she calls me brilliant…but because she finds a way to describe how she’s found a way to make sales work for her.  Thanks, Bryn! Guest post written by Bryn Johnson, Business Strategist brynjohnson.com Do you […]

Posted in: Marketing Strategy, Sales Strategy

Who pays for your time?

Do you ever find you’ve got so many things to do that you never have time for selling?  And because you don’t have time to sell you don’t have enough clients or the level of revenues you need to keep […]

Posted in: Business Model Design, Marketing Strategy, Mindset & Priorities

Does this business make my butt look big?

It’s easy to get caught up working on the many projects you’ve got between clients and not get out of the office. I know that can happen to me. There are all sorts of excuses not to get out and […]

Posted in: Marketing Strategy, Mindset & Priorities

How to get more “yesses”

Just like improv, there are no scripts in life. Or business. Or selling. If you want more “yesses” from your prospects, you need to have a “yes, and…” attitude. “Yes, and…” is an improv fundamental that’s about taking what’s given […]

Posted in: Marketing Strategy, Mindset & Priorities, Sales Strategy

Go the distance

How far will you go to succeed in your business? What are you saying ‘yes’ to? What are you saying ‘no’ to? Who are you saying ‘no’ to?    (Hint:  If you think it’s anyone other than yourself, reconsider the […]

Posted in: Marketing Strategy, Mindset & Priorities

Ever have one of those days?

You know the kind of days I’m talking about.  One of “thoooooose” days.  Argh. Tell me what makes YOU feel better when you’re having “one of those days”.

Posted in: Marketing Strategy, Mindset & Priorities

Interview | Sales & networking

(I thought you might enjoy listening to a fun and insightful conversation I had with Tambra Harck & Bryn Johnson about sales & networking.  What’s love got to do with it?) Let’s face it, most of us really like the idea of […]

Posted in: Marketing Strategy, Sales Strategy
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