Sales Strategy

Learning chopsticks

I don’t know how to use chopsticks. It’s not for a lack of effort, but after years of trying to learn, it’s still not pretty. Sales conversations can be the same way…

Posted in: Mindset & Priorities, Sales Strategy

Pulling an “unDisney”

One of the many things that makes Disney great is their commitment to underpromise and overdeliver. So what’s “unDisney” and what does it have to do with sales?

Posted in: Mindset & Priorities, Sales Strategy

Where’s the beef?

Remember the Wendy’s commercials that ran in the mid- 80s with the three old ladies… and one asking “Where’s the beef?” Besides being entertaining, here’s the brilliance of those commercials that you can apply to your sales conversations.

Posted in: Sales Strategy, Thought Leadership

What do they want?

When you’re speaking with a potential client, it’s not about what your prospect needs.  It’s about what she wants. Here’s why…

Posted in: Sales Strategy

Cut it short

What do you do when you’re having a sales conversation with a prospect who: you know isn’t your ideal client you know you’re not the right solution to help solve their problem The answer is quite simple, but not always […]

Posted in: Sales Strategy

The value of values in selling

As I reflect on what I love so much about being an entrepreneur, I realize that my reasons for choosing business ownership 10 years ago over a job…are the same reasons I have for staying self-employed. That’s because it boils down […]

Posted in: Marketing Strategy, Sales Strategy

What’s your selling story?

We all have stories. We each have a story around money. A story around relationships. Family.  Friends. Fitness. Diet. Stories around what we do… or don’t do with our time. And we have stories around selling…

Posted in: Mindset & Priorities, Sales Strategy

Know and like. But trust?

You’ve heard the saying, “when you assume, you make an ass out of you and me.” This can happen in selling too.

Posted in: Sales Strategy

15 ways to establish the know, like & trust factor

One thing can make or break your business. And I’m going to surprise you by saying, it’s not “sales.” It’s what leads to sales:  It’s relationships. I call it: Client Chemistry… which sums up the “Know, Like and Trust” factor.

Posted in: Marketing Strategy, Mindset & Priorities, Sales Strategy

What do you charge?

Sometimes you’ll run into a prospect who doesn’t have a set budget but wants you to tell them about your packages and pricing up front.

Then they get scared off if you tell them without understanding your value.

This can be a huge time waster for you so you must find a way to handle it effectively.

Posted in: Sales Strategy
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