The 5 Pillars of Business

The 5 Pillars Behind Every Aligned and Profitable Outlier Business

You didn’t build your business by following someone else’s rulebook. And you’re not about to start now. But here’s the paradox of being an outlier entrepreneur: What got you here was brilliant. It’s just not built to get you where […]

Posted in: Thought Leadership
Carolyn Herfurth | Strategic Thought Partner

How You Know It’s Time to Defrag Your Business

Mary C. had built a strong, reputable, multi-six-figure business helping entrepreneurs attract more clients. Her programs worked. She had referrals, fans, and a great reputation. She was checking all the boxes. Clients were happy. Revenue was solid. Results were rolling […]

Posted in: Business Model Design
Carolyn Herfurth | Strategic Thought Partner

Sometimes You Need a Living Room — Not a Launch

Outlier entrepreneurs are so often like lightning in human form.  Idea. Action. Boom. Done. Next. But when something feels really important?  Even the boldest among us can start to second-guess. We tweak. We wait. We tell ourselves, “This is too […]

Posted in: Mindset & Priorities
Carolyn Herfurth | Strategic Thought Partner

What Jon Batiste Can Teach Us About Re/invention

Having lived in New York City for 15 years, I’ve somehow never been to the Met. Lincoln Center? Sure, countless times.  But that changed Sunday night when I went to see Jon Batiste. Within 10 minutes of stepping onstage, he […]

Posted in: Business Model Design
Carolyn Herfurth | Strategic Thought Partner

What Is an Outlier Entrepreneur? (And Are You One?)

If you’ve ever side-eyed the latest business craze everyone else is chasing, zigged when others zagged, or felt the urge to turn your own successful business upside down because it no longer feels like you — you might be an […]

Posted in: Business Model Design
Carolyn Herfurth | Strategic Thought Partner

When Is Premium Coaching Worth the Investment?

Let’s talk about the moment when your brain says, “Yes, this sounds amazing!” but your bank account clears its throat and goes, “Ahem, excuse me?” A super thoughtful business owner in Shanghai booked an intro call after reading about BEYOND […]

Posted in: Business Model Design
Carolyn Herfurth, Strategic Thought Partner

I Asked ChatGPT Why Some Clients Hire Me (and Others Don’t) — Here’s What It Found

Here’s a fun little experiment: I asked ChatGPT to analyze my client wins and losses. Because if robots are going to take over, they might as well be useful. Here’s what I found: The people who hire me aren’t wandering […]

Posted in: Mindset & Priorities
Carolyn Herfurth | Strategic Growth Partner

From Reluctant Partygoer to Secret VIP Lounge: A Story for the Reluctant Entrepreneur

Friday night? A dream. A friend came over. She made dinner. I made cocktails. We laughed. Solved exactly none of the world’s problems but talked like we could. The kind of night where you think, This is it. This is […]

Posted in: Mindset & Priorities
Carolyn Herfurth | Strategic Thought Owner for the Outlier Entrepreneur

You Built This Business. So Why Does It Feel…Off?

Let me guess. You built the business, made the money, got the clients. You followed just enough of the rules to keep things running but not enough to be boring. People admire you. (Like, a lot. You’re basically a business […]

Posted in: Thought Leadership
Beth

Creating An XO Economy

Women business owners are starting to reject the status quo (and yes, masculine AF) systems for building business. Because it’s time to step away from the norm and build our businesses OUR way. In a way that feels good and […]

Posted in: Mindset & Priorities, Thought Leadership
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