A take on choosing conviction over fear Sunday morning, I woke up feeling full-body dread after a terrible night of sleep. I’d made the questionable decision to fall asleep to a podcast about the state of the world. Just a […]
When your business is powered by thinking, not things, success can start to feel less like freedom and more like friction. The goals get bigger. The systems get louder. And your offers multiply. What started as a clean expression of […]
We’re living through a trust recession. Not just in politics or media — in business. Too many people overpromise, underdeliver, and call it “excellence.” Too many say, “You can trust me,” when their actions say otherwise. And so, little by […]
Sometimes a business starts to feel heavier than it has to. Not broken — just… crowded. More moving parts. More shoulds. Less spark. If that sounds familiar, you’re in good company. Since exiting Impostor Syndrome Institute, people keep saying: “You […]
Denise was sitting on my patio in New York this summer, a perfectly ripe cherry in one hand and a bit of dark chocolate in the other, when we started talking about the very first time we worked together. We […]
According to a 2024 study by Wells Fargo Bank, fewer than 6% of women-owned businesses ever crack $100K. Only 2.6% make it past $250K. And a mere 1.7% reach seven figures. So if your business earns $1M+, $500K, $250K or […]
My sister recently took a photo of me holding up a watermelon like it’s a trophy. As you can see, I look ridiculously happy about it. Because I am. Everything about watermelons makes me happy. Their size. Their heft. Their vibe. […]
You didn’t build your business by following someone else’s rulebook. And you’re not about to start now. But here’s the paradox of being an outlier entrepreneur: What got you here was brilliant. It’s just not built to get you where […]
Mary C. had built a strong, reputable, multi-six-figure business helping entrepreneurs attract more clients. Her programs worked. She had referrals, fans, and a great reputation. She was checking all the boxes. Clients were happy. Revenue was solid. Results were rolling […]
Outlier entrepreneurs are so often like lightning in human form. Idea. Action. Boom. Done. Next. But when something feels really important? Even the boldest among us can start to second-guess. We tweak. We wait. We tell ourselves, “This is too […]
