What Happens When You Head In The Opposite Direction

Six years ago, I dramatically* confessed to my Mastermind group that something needed to change, but I didn’t know what was next. * Cue mascara face. Gasping for breath through snot inducing sobs. And a record setter on the “embarrassment […]

Posted in: Business Model Design, Mindset & Priorities

What NOT To Do When They Disapprove

I know he meant well. But, sonafabitch, if it didn’t sting worse than a spider bite. And have you ever gotten a spider bite?!?!  They hurt like a %&*^@#*&! “I can’t believe you put all that money into a beautiful […]

Posted in: Mindset & Priorities

Your Thoughts Really, Really, REALLY DO Matter

In 1994, Dr. Masuru Emoto had the idea to freeze water and observe it with a microscope. He used twice distilled water used in hospitals to run the experiments. The observation was done in various ways: By showing words to […]

Posted in: Mindset & Priorities
Carolyn Herfurth | Business Coach | Women Business Owners

The Countless Ways to Describe A Reinvention

“I don’t believe people can reinvent themselves.” She said it casually. But to the point of, well, making a point. We’d known each other almost 10 years. We’ve been colleagues. Good friends. And she was a long-time, wonderful client of […]

Posted in: Thought Leadership

Are you making your greatest contribution?

I love love love love love client strategy days. (Did I mention I love them?) ❤️ Yesterday’s VIP is someone you’ve seen on The Today Show, Katie Couric and in the New York Times, to name a few. There’s something […]

Posted in: Mindset & Priorities, Thought Leadership

Marketing Doesn’t Work For Women Like Us

Bro Marketing™ is what most businesses have been doing since the dawn of online marketing. So much so that it’s widely thought of as just… marketing.   Unfortunately, at its core, Bro’ Marketing™ primarily uses manipulative tactics to get you to […]

Posted in: Marketing Strategy

Bro’ Dictionary (for the curious, confused and/or uninitiated)

An incomplete, un-alphabetized and entirely irreverent Wikibro* about Bro’ business behavior. Bro’ /brō/ plural Bros /brōhz/ also known as “bruh” /brə/ 1. a person of any gender identification whose primary motivation is to yield the most money from the most people […]

Posted in: Thought Leadership

Doing It Even When It’s Not Easy

Walter Carr is my new poster child for doing it — even when it’s not easy. He walked 20 miles to get to the first day on his new job because his car had broken down and he couldn’t find any […]

Posted in: Mindset & Priorities, Thought Leadership

Are We Playing The Wrong Game?

ARE WE PLAYING THE WRONG GAME? Why So Many Women Entrepreneurs Are Struggling in Their Business, And What We Need to Do About It (Part 1 of 2)   Women business owners have been conditioned to believe that other people […]

Posted in: Mindset & Priorities, Thought Leadership

What To Do When You Miss The Mark 🎯

As business owners, we have goals for things we want to achieve. Have a full private practice? Time to launch a group program. Goal: 20 participants Have a full group program? Time to launch a membership. Goal:  300 members Have […]

Posted in: Mindset & Priorities
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