When I started The Biztruth 7 years ago, I wanted to know exactly what to do in order to have a screamingly successful business. I came from the franchise world where I invested in the promise, “do this and you’ll get that.” So I […]
Do you ever catch yourself in your same old self-defeating patterns? I know I sure don’t!! Not because I don’t have them. It’s because I walk around with a blind eye to my self-sabotaging behaviors — until I get in a room with friends […]
As a small business owner, have you ever fallen flat on your face in your business like I have? Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner. […]
March marked my sixth anniversary since I launched The Biztruth. Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise! Yes, it’s been quite a ride. And looking back, there […]
Why packaging and pricing your services is a balancing act It can be easy to sell a highly valuable package when you underprice because people immediately see the benefit. Sure… your clients might be happy. But that business model strategy […]
A business model is how you decide to package, price, sell and deliver your services. Designing a solid business model is THE most important gift you can give yourself. Yet too many service entrepreneurs undercharge for their services – or […]
Your business model is the container for how you do business. And when things aren’t working the way you want, it’s time to go back and rethink what you want your business to do for you – and what it […]
Having played a hand in the launch of over 100 businesses – and guiding thousands more over the years – I’ve seen, heard and done just about everything you can imagine when it comes to entrepreneurs. But there’s ONE THING […]
Sofia came to me in tears. She thought she had things under control. And then her biggest client canceled their contract which created a cash flow crunch. “Now what? How am I going to make ends meet?” she asked. “I’m […]
Take the business True or False quiz. This is one of my favorite games because there’s no middle ground. The answers are black and white. Darling, if you answered True to any of these questions and don’t have a solid […]
