Saw this question on a billboard in NYC. 👆🏼😂 The common advice in our business circles… “People are looking for deals on Black Friday / Cyber Monday. You’ve got to make an offer. You have everything to gain and nothing […]
When a private client called me last week to discuss a potential collaboration, I was surprised when she pointed out one of my blind spots (in her very kind, lovely Canadian way.) Alana hired me 8 years ago to rethink her […]
Have you ever tried putting together an Instagram Story only to get pissed off?! ALL THE BUTTONS. WHERE DOES THIS STICKER EVEN GO?! I CAN’T RESIZE IT!! WHERE ARE MY DAMN READING GLASSES?? [looking at clock] “I’VE SPENT 25 MINUTES […]
Over cocktails in the lobby bar of the fancy schmancy Beekman Hotel, one of my favorite coaches admitted to me that he hates marketing. I nearly spit out my Manhattan. Of all the people I’ve heard saying this over the […]
Two days into our trip last week, my favorite Irishman woke up with clusters of bug bites on his shoulder. A few days later they had multiplied, looked “angry” and felt achy. The doctor’s diagnosis? Shingles. That’s when things took […]
Bro Marketing™ is what most businesses have been doing since the dawn of online marketing. So much so that it’s widely thought of as just… marketing. Unfortunately, at its core, Bro’ Marketing™ primarily uses manipulative tactics to get you to […]
Maybe you’re questioning if you’ll EVER gain the fame and fortune of your business heroines. And sure, things may feel messy or bleak or slow moving. But it’s not a good idea to quit—even if it looks that way. Even […]
You know it’s a problem when you find yourself warily viewing every email and social media post — like it’s a dirty old man pushing to get what he wants — without regard for what you want. What’s the catch? Where is […]
As a small business owner, have you ever fallen flat on your face in your business like I have? Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner. […]
March marked my sixth anniversary since I launched The Biztruth. Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise! Yes, it’s been quite a ride. And looking back, there […]
