Carolyn Herfurth | Business Coach for Women Business Owners

Sell more of your new thing with the Pickle Jar Principle

It would be ridiculous to give a pickle jar one twist, give up and say, “this will never open. GET ME A NEW JAR OF PICKKKKKKKLES!!!” Hell no, you give it a few more twists. Pull out that rubber jar gripper […]

Posted in: Thought Leadership
Carolyn Herfurth | Business Coach for Women Business Owners

Is there a reason things didn’t work out?

We always want to get it right the first time. Because… what if we screw up? And lose time? Or money? Or face? Or credibility? Or love. But it so rarely works that way. I have 3 single friends who […]

Posted in: Business Model Design, Mindset & Priorities
Carolyn Herfurth | Business Coach for Women Business Owners

Straddling the line between success and disaster

I picked up a friend in my favorite Irishman’s ruby red Ford F150 on Saturday. When I pulled up to her building (honking the horn as soon as I spotted her, just for giggles 😂), she hoisted herself into the passenger seat […]

Posted in: Mindset & Priorities
Carolyn Herfurth | Business Coach for Women Business Owners

Have you ever had this expectation?

I recently had a conversation with a beloved colleague about some changes she’s making to her business model. My Spidey sense prickled when she declared, “I need this next new business model to give me a big cash infusion this month […]

Posted in: Business Model Design
Carolyn Herfurth | Business Coach for Women Business Owners

My 3 favorite ways to lighten the load

As business owners, an inherent part of our job description is figuring out how to defy gravity. As a client was packing up after her recent strategy intensive, we were chatting about some of the routines and rules we’ve created […]

Posted in: Mindset & Priorities

I’ve GOT to get this RIGHT or else…

(Pssssst… sometimes, getting it wrong can be the best thing to happen.) More than halfway through a recent 5.8 mile loop hike, there were no signs that our trail was turning back toward the car. Simple math made us suspect […]

Posted in: Thought Leadership
Carolyn Herfurth | Business Coach for Women Business Owners

Listen up, all you Boomers and Xers!

Have you ever tried putting together an Instagram Story only to get pissed off?! ALL THE BUTTONS. WHERE DOES THIS STICKER EVEN GO?! I CAN’T RESIZE IT!! WHERE ARE MY DAMN READING GLASSES?? [looking at clock] “I’VE SPENT 25 MINUTES […]

Posted in: Marketing Strategy
women business owners

Leaning back vs. Leaning in

I can be MISERABLE to travel with because I’m so go-go-go. I feel so bad for my favorite Irishman sometimes. Like last fall when we landed at Gatwick airport. I was so busy charging through, trying to catch the very […]

Posted in: Thought Leadership

The *pray while you smoke* approach to get what you want

There’s a scene in “The Two Popes” where Cardinal Bergoglio tells Pope Benedict a story about two seminarians who like to smoke. The first one went to his spiritual director and asked if it’s permitted to smoke while praying. The […]

Posted in: Mindset & Priorities
Carolyn Herfurth | Business Coach for Women Business Owners

I totally screwed myself out of a deal (and I’m actually proud of it)

On Friday the 13th, a potential client turned the tables on me. At the end of our conversation, she asked, “how do you measure YOUR success, Carolyn?” And I instantly responded: By the success of my CLIENTS. But it’s not […]

Posted in: Business Model Design
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